MMO-Champion - New Guild Services Now Available, Blue Posts
Update - The feature is now available on more realms
Originally Posted by Blizzard (Blue Tracker / Official Forums)
As an update, guild services are now available to players on the following realms:

Agamaggan, Alexstrasza, Alleria, Azshara, Baelgun, Balnazzar, Blackhand, Cho'gall, Dark Iron, Destromath, Dethecus, Emerald Dream, Garona, Goldrinn, Gorgonnash, Greymane, Gul'dan, Hellscream, Illidan, Kael'thas, Kalecgos, Kirin Tor, Lightninghoof, Maelstrom, Malfurion, Moonrunner, Nazjatar, Nemesis, Ravencrest, Spinebreaker, Sargeras, StaghelmStormreaver, Twisting Nether, Ursin, Whisperwind, Wildhammer

New Guild Services Now Available
In a nutshell:
  • Guild Master Faction Change costs $40 US.
  • The Guild Master Realm Transfer costs $35 US.
  • The Guild Name Change costs $20 US.
  • You will receive a $10 discount when purchasing Guild Transfer and Faction Change in the same transaction, for a new total of $65 US.
Originally Posted by Blizzard
We are in the process of adding new guild services that will make relocating to a new realm, switching factions, or changing your guild name easier than ever before. Relocating your guild to a new realm or faction with this new service will keep your guild structure intact, including the guild leader, guild bank, ranks, and guild name (depending on availability). You won't even need to pack.

Guild members who decide to relocate with their guild may initiate their own paid character transfer. Upon a successful transfer they will automatically be part of the guild when they first log into the new realm. Their guild rank and guild reputation will be intact.

Guild leaders who do not want a change of scenery may also choose to pick a new guild name using another new service.

As a part of the process for adding these new services, we are launching on a single realm (Illidan-US) to perform additional testing for stability and functionality. We expect to be able to add additional realm availability to the service, including EU realms, in the coming days and weeks.

To learn more, read the FAQ below or visit the paid services page.

World of Warcraft Guild Services FAQ

Q. What are the guild services for World of Warcraft?
A. Three guild services are available: Guild Master Realm Transfer, Guild Master Faction Change, and Guild Name Change. These services can only be initiated by a character who is a Guild Master.

Q. How much do these services cost?
A. When purchased individually, the Guild Master Faction Change costs $40 US, the Guild Master Realm Transfer costs $35 US, and the Guild Name Change costs $20 US. You will receive a $10 discount when purchasing Guild Transfer and Faction Change in the same transaction, for a new total of $65 US. In addition, one Guild Name Change is free with the purchase of either a Guild Master Faction Change or Guild Master Realm Transfer. All sales of guild services are final -- no refunds will be given once a purchase is made.

Q. Do taxes apply to these services?
A. Players in select states in the U.S. may be subject to taxation when using a guild service. This includes but is not limited to:
  • New Mexico
  • Texas

Q. Aside from being a Guild Master, are there any other requirements for the character that initiates a guild service?
A. The Guild Master must meet the same requirements governing the equivalent character-level service (such as Character Transfer), including being at least level 10 (except for Guild Name Change) on an account in good standing. View the Character Transfer FAQ or Faction Change FAQ for more details.

In addition, the Guild Master's Battle.net account must be protected by a Battle.net Authenticator or a Battle.net Authenticator that has been active for at least three days (starting at the time of the first Authenticator-protected login to the game) before a guild service can be initiated. If additional security-related requirements apply to your character, they will be brought to your attention when you initiate a guild service.

Q. Are there any requirements for the guild to be able to undergo a guild service?
A. A guild must be at least level 2 to undergo a Guild Master Realm Transfer or Faction Change. There is no level requirement for a Guild Name Change.

Q. How do the two "Guild Master" services work?
A. When performing a Guild Master Realm Transfer or Guild Master Faction Change, only the Guild Master character transfers realms or switches factions. The Guild Master takes the framework of the guild as well, including the guild vault, level, perks, and achievements.

Q. What happens to my guild members?
A. Your guild members remain in the original guild. The original guild will be reset to level 1 and will not retain its guild bank or any of its achievements, reputation, or progression. You will also select a new Guild Master from the guild roster to replace you after your character leaves. Your guild members will be eligible to follow you to the guild’s new location by performing their own character service (such as a Character Transfer). If they do so, they will automatically rejoin the guild and retain their guild reputation.

Guild members who plan to transfer to the guild’s new location should not quit the original guild – otherwise, they will not regain their guild reputation after transferring to guild’s new location.

Q. What happens to my guild bank, level, and so on?
A. The guild bank, level, perks, and achievements transfer with the Guild Master character to the new realm and/or faction.

Q. Will individual members’ guild reputation be retained when they rejoin the guild?
A. The Guild Master character will retain his or her reputation after transferring, and guild members who decide to transfer will regain their guild reputation when they rejoin the guild at its new location. However, there are two notable exceptions where this does not occur: if the guild member transfers realms before the Guild Master, or if the guild member quits the guild on the original realm before transferring realms.

Q. Is there anything that doesn’t transfer with the Guild Master?
A. Besides your guild members, the only thing that doesn’t transfer is your guild rank structure. You will have to reassign ranks at the new location.

Q. How will my guild members know when this happens and how to follow me?
A. After a Guild Master service is complete, your guild members will receive an in-game mail with instructions on how to follow you. They will be directed to Battle.net account management to initiate their own character service(s), which will need to be purchased separately. This process will be streamlined, so options such as the destination realm and/or faction will be preconfigured.

Q. Will there be an out-of-game notification of a guild realm transfer or faction change?
A. No, the only notification will be the in-game mail delivered to your guild members.

Q. How long will a player be eligible to follow a Guild Master after a realm transfer or faction change?
A. There is no time limit on following a Guild Master to a new location, as long as the guild member does not leave the current guild before Guild Master Realm Transfer or Faction Change is complete. If a guild member leaves a guild that has moved to a new location, or joins a new guild, the member’s reputation with that guild will be wiped after 30 days.

Q. Are there any requirements for a guild member who wants to follow a Guild Master Realm Transfer or Faction Change?/
A. The guild member must meet the requirements of the character service they are undergoing (Character Transfer or Faction Change), including being at least level 10 and on an account in good standing. For the complete list of requirements, refer to the Character Transfer FAQ or the Faction Change FAQ.

Q. How long does a guild service take?
A. Under normal conditions, a guild service takes one to two hours to complete, but please allow up to several days.

Q. Is there a cooldown period for guild Realm Transfers, Faction Changes, or Name Changes?
A. The cooldown periods for guild services are the same as their related character-level services. For more information on these services, please refer to the Character Transfer FAQ or the Faction Change FAQ.

Q. What happens if I transfer my guild to a realm where my guild name is taken?
A. If your guild name is taken on the destination realm, you'll be prompted to pick a new name for your guild during the realm transfer process on the Battle.net website.

Q. Can I customize my character and name when doing a faction change?
A. Yes, the same character customization options offered in the Appearance Change service are included in a Guild Master Faction Change.

Q. I'm ready to move my guild! How do I initiate a Guild Master Realm Transfer or Guild Master Faction Change?
A. Before initializing a guild service, make sure you've created a Billing Profile. (Learn how to create one.) Step-by-step instructions on performing a guild service can be found here:



Blue Posts
Originally Posted by Blizzard Entertainment
Player Housing
Player housing, like the dance studio, are nowhere near the ballpark of pet battles in terms of development time. This goes back to the final point I made in my original post. You can't just put a huge list of features on an equal timeline and decide which to throw out. (Blue Tracker / Official Forums)

Faction Balance in the WoW Storyline
I know I did talk about this subject when Cataclysm was the fresh, hot topic. I don't remember what my exact words were, though, and would love to read them again after seeing several people bring them up in this thread.

I'm pretty sure I never made any specific point that an equal amount of story and retribution would be dedicated to the Alliance in Cataclysm, because I was well aware of how most of the story would play out. The Horde made many more grabs for power and dominance when Thrall left. Then Thrall became the protagonist with the evolving story of each patch focusing on the efforts to defeat Deathwing.

The stories of the villains in the expansions so far have had pretty direct closure, but that's never been the case for the two player factions. And one shouldn't expect it to be with the conclusion of any expansion. Things will continue to change and there will be an ongoing tit-for-tat between the Horde and Alliance. If you start the story at Warcraft I and move forward, that's evident. Leaders have changed. Cities have been destroyed. New cities have been created. Land has been gained and lost. The races who have allied with either side have changed.

It's going to keep going and we have no ambitions to decisively make one faction less interesting or cool than the other. That's not a good design philosophy for two playable factions and it doesn't make for a flourishing story.

But you will win some and you will lose some. And the wins and losses won't be at equal intervals for both sides, aligning with the release of each patch or expansion. (Blue Tracker / Official Forums)

Pet battles? Why?
We do add features to the game often based on concepts players have expressed interest in. But in order to dedicate ourselves to making epic games, we also need to spend a lot of time and resources anticipating what gamers of all walks of life will find fun. That's how all of our games thus far have been created. While our design decisions for any game will always be met with mixed reactions, we couldn't be respected in our industry if our approach to game design is always reactive.

You made it clear you don't like the idea of pet battles. It seems there's a decent chance you won't enjoy them when the system's released either, though there's no sense in conceding that absolutely before you try it -- no matter how convinced you are you'll hate it. But, as was said multiple times by Game Director Tom Chilton at BlizzCon, we want more content systems and forms of progression in the game so our extremely diverse playerbase has a lot of choices over what to spend time doing for fun, accomplishment, socializing, a challenge, etc.

I guarantee you a lot of players are really going to love this feature. It's going to be an engaging mini-game that actually has quite a bit of depth and progression, just not in the traditional sense of increasing your character's power. That shouldn't always have to be a driving factor in our content. As the OG players have said countless time before, Southshore and Tarren Mill world PvP battles didn't become popular because there was a tangible reward incentive. The majority of World of Warcraft systems and content, particularly at level 85, are currently directed at enhancing a character's power. While that won't fully change, we want to continue creating new avenues to make that happen as well, such as is the case with adding a third, more accessible raid tier with the Raid Finder, or adding PvE Scenarios to facilitate the quick formation of smaller groups to take on a series of event-driven quests.

But Pet Battles and Dungeon Challenges are very different. With one, you're actually getting a use out of the pets you've collected over the years, in order to progress them in a fun mini-game, unlock countless more pets, and just generally give your character a new depth of style and flavor. Similarly, Dungeon Challenges are difficult 5-player dungeons which really allow you to push your skills and PvE small group coordination to the limits. They'll scale, so the better you do, the better you're rewarded and ranked. That gives your character a new measurement of PvE progression prowess and bragging rights. Plus, you can earn exclusive set designs which are purely aesthetic -- to be used with Transmogrification -- which, again, give your character a new depth of style and flavor.

It's about giving people options in the game to play it how they want to. We have a lot of people playing, so with almost seven years of World of Warcraft on the market, we want to continue innovating features we believe people will enjoy experiencing in this game. And a hell of a lot of thought, discussion, debate, and iteration at Blizzard goes into this stuff, mind you. :)

To address your overarching point a little bit, the way various development resources are expended on creating features for the game is extremely complicated and very unique to each project. That can't be explained in a way that will be fully understood by the community at all times, in all situations. While I understand your point is that no resources should be spent on pet battles, you're really not in a place to make a well-referenced argument about what features in development are taking time away from others you feel are more pertinent. (Blue Tracker / Official Forums)
This article was originally published in forum thread: New Guild Services Now Available, Blue Posts started by Boubouille View original post
Comments 213 Comments
  1. Mif's Avatar
    Quote Originally Posted by Bobzies View Post
    The whole guild perks/rank thing was an obvious money maker, either pay Blizzard the money or grind back up a new guild.
    Agreed. It's pretty obvious what the true motive was behind the guild leveling system.
  1. Indeterminatus's Avatar
    Wow...so this is why it was made attractive for people to stay with their guilds now more than ever? >.>
    Holy cash cow, Batman!
  1. Altek Heresy's Avatar
    IMO, they should've intituted a group transfer system for the guild. Instead of having the guild master alone transfer, have some kind of group rate or something for the entire or (X) number of guild members. The guild name change, now thats crazy since you could petition a Blizz GM to do this for you and it was done. Whats next? $4 for speaking to a blizz gm about items that you lost? might as well have a .99 cent per minute rate now for all in game Blizz GM chat and related issues.
  1. garion55's Avatar
    11/11/11 cant come fast enough
  1. Miley's Avatar
    Quote Originally Posted by greyghost View Post
    As you can see from one of the blue responses, the development of such features takes a 'currency' that we'll call 'dev time'.

    Dev time has to be allocated to be spent on different things that people in different interests have been asking for. You can't stretch Dev time to buy 3 things for the price of 1. They chose 1 thing, and the 2 other things that people have been jockeying for have been put off for an unknowable amount of time.

    People are upset because the pet battle system is a feature that, frankly, people see as an activity that does not fit in with the scheme of this MMO, and feel that the Dev time could have been spent on other features that does more for the immersion and assistance for pre-existing functions/features in the game (such as, for example, Guild/player 'housing'/'home instances').

    The issue that people have (although not worded as thus, but this is what the heart of the complaints hit at) is that it's such a side niche of interest appeal that it really is something that stands far apart from the other features of the game and could ultimately wind up serving a very small audience that does not justify the amount of dev time that was invested in it compared to other features that could've been.
    Back when Mountain Dew made the WoW red/blue game fuel you could get those ingame tank pets that could battle each other. With that in mind, if they already had a basic structure for this pet battle system in place, it may not take as much dev time as many seem to think.
  1. Ellsian's Avatar
    Quote Originally Posted by Puri View Post
    Wow, I never complained about fees for Wow, but this is really ridiculously expensive. I would have expected you could move your guild - including its members - for 65$.
    Agreed.

    It's ridiculously expensive and makes me feel embarrassed that a company I use to respect is trying to get away with more and more of these over priced fees. A much more realistic expense would have been $65-100 for the entire guild to transfer or faction change. Add on top of that a $20 guild name change (which was offered for free before!!) and it just serves to highlight the extent of their greed.
  1. DrunkenBeard's Avatar
    People that are saying that the Guild faction/realm change should also include all members too aren't really thinking this through. If they did that it would take no time for people to start organizing fake teleport guilds : everyone that wants to transfer to X server or faction change joins the guild ... reach level 2 in no time ... fasten your seat belts ... *POOF* 500 transfers for 65$.
  1. Acquiesce of Telara's Avatar
    I hate to be "that guy", but Rift lets you transfer your entire guild for free, players and all. Weekly. (I'm not an active Rift subscriber, I just needed to throw the fact out there.) You just reach a point where you have to ask, what exactly is your subscription fee paying for? Twice/Thrice yearly content additions? The lore is all in the novelizations. The character development is all in the comics, and the fun is... well, not exactly sure where the fun went, for me. What the hell happened to Blizzard? ...rhetorical question.
  1. Beyz's Avatar
    Blizzard printing money? The hell, I doubt this will cover much more than the costs of developing the feature to begin with given how long it has been on the way...
  1. Elian's Avatar
    speaking of money you should watch this

    http://www.youtube.com/watch?v=TXS_8A_YSpg
  1. Kalliades's Avatar
    Quote Originally Posted by DrunkenBeard View Post
    People that are saying that the Guild faction/realm change should also include all members too aren't really thinking this through. If they did that it would take no time for people to start organizing fake teleport guilds : everyone that wants to transfer to X server or faction change joins the guild ... reach level 2 in no time ... fasten your seat belts ... *POOF* 500 transfers for 65$.
    Yeah, but wouldn't it make more sense for Blizz to give us the option of mass transferring our toon with the guild at a reduced rate?
    Our guild has 400+ mains and alts, on a fairly dead server. Not everyone can look at transfering 4 or more toons at $25 each... you're talking up to $200 if you've got a full list.

    As it stands, to transfer our entire guild is going to cost upwards of $10,000 (400+toons x $25) and that is just insane

    I'd like to see them offer this service as is, but offer each account the option of mass transfering each accounts toons for a flat fee of like $30 or $50, just to make it more viable...
  1. Noctim's Avatar
    i think it's a fair price!
  1. Ellsian's Avatar
    Quote Originally Posted by DrunkenBeard View Post
    People that are saying that the Guild faction/realm change should also include all members too aren't really thinking this through. If they did that it would take no time for people to start organizing fake teleport guilds : everyone that wants to transfer to X server or faction change joins the guild ... reach level 2 in no time ... fasten your seat belts ... *POOF* 500 transfers for 65$.
    They could always put a cap on the amount that can transfer, say 200 or so.

    The way they're doing it now, Blizz is asking for over $5,500+ for even a small guild of 100 players... that's fair right?
  1. Altek Heresy's Avatar
    "DrunkenBeard -People that are saying that the Guild faction/realm change should also include all members too aren't really thinking this through. If they did that it would take no time for people to start organizing fake teleport guilds : everyone that wants to transfer to X server or faction change joins the guild ... reach level 2 in no time ... fasten your seat belts ... *POOF* 500 transfers for 65$."


    Im sure "Dev Time" would most likely be used to install a couter measure for that. Something along the line of (a) would only allow poeple that have been in the guild for x amount of time to trasnfer with it and (b) a guild that has been around for x amount of time plus x guild level. Its not over complicated and im sure they can find the "Dev time" to add that in. as per the actual charge for this great thing, i see somewhere around the $100 to $200 fee. depending on amount of guildies and what not. that way you would get only guilds that have serious members moving with you and not just some clown who joined 3 seconds ago.
  1. Charagon's Avatar
    I'm pretty sure I never made any specific point that an equal amount of story and retribution would be dedicated to the Alliance in Cataclysm, because I was well aware of how most of the story would play out. The Horde made many more grabs for power and dominance when Thrall left. Then Thrall became the protagonist with the evolving story of each patch focusing on the efforts to defeat Deathwing.
    It's going to keep going and we have no ambitions to decisively make one faction less interesting or cool than the other. That's not a good design philosophy for two playable factions and it doesn't make for a flourishing story.
    How stupid exactly does Blizzard think its customers are?
  1. Mercadi's Avatar
    *poof*There goes Illidan alliance last guilds.
  1. starkey's Avatar
    Quote Originally Posted by Galadria View Post
    So they are really going to pull this off with work half done. As i expected, Activision surely did a lot. They don't make games, they make money!
    Yeah funny that a business wants to make money
  1. Dark Exerus's Avatar
    I know its been talked about before but Blizz could save on space or time maybe if instead of making player housing they made guild housing it would be like GM island. You will have all your friends there with portals to all the citys maybe and a guild bank who knows but player housing sounds kind lonely. I am digging the new guild system though, it would be great if you where ambitious with your guild but you made a rediculous choice in the name. How ever on that note if people are actually serious about raiding and friendly play with there guild the name of the guild wont matter.
  1. Puri's Avatar
    Quote Originally Posted by DrunkenBeard View Post
    People that are saying that the Guild faction/realm change should also include all members too aren't really thinking this through. If they did that it would take no time for people to start organizing fake teleport guilds : everyone that wants to transfer to X server or faction change joins the guild ... reach level 2 in no time ... fasten your seat belts ... *POOF* 500 transfers for 65$.
    This - in fact - is a valid point. They should offer a discount for all chars who were at least 3 months in the guild, maybe 5 or 10 Euros for a transfer instead of 20, or all characters of the account that were in the guild for the price of one character. This would prevent fake guild tranfers, because why should someone be willing to pay for the guild transfer and to invite some stranger so they can transfer cheaper?
  1. Demonthor's Avatar
    no matter, people will still buy it.

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