MMO-Champion - WoW stabilizes over 10M subscribers, down 100k in Q4 2011
Diablo 3 - Activision Blizzard Q4 Conference Call - Diablo III Planned for Q2 2012

WoW stabilizes over 10M subscribers, down 100k in Q4 2011
Activision Blizzard latest earning call revealed that World of Warcraft lost 100,000 subscribers last quarter, following the loss of 800k subscribers announced last quarter and 300k loss from the quarter before that. The game lost 1.8M Subscribers over the year but the number seems to stabilize over 10M and it wouldn't be surprising to see it go back up with the release of Mists of Pandaria this year.

World of Warcraft now has 10.2M active subscribers.


  • World of Warcraft lost 100,000 subscribers, down to 10.2 million. This was a total lost of 1.8 million for the year.
  • Diablo III should launch in Q2
  • More than one million Annual Passes have been sold in the West.
  • Blizzard is happy with how the subscription numbers held up during the most competitive quarter ever.
  • When asked about churn since the competitor's launch, "December was a good month for us."
  • There are ~50 million active Battle.net, Call of Duty multiplayer, Call of Duty Elite, and Skylanders WebWorld users.

This article was originally published in forum thread: WoW stabilizes over 10M subscribers, down 100k in Q4 2011 started by Boubouille View original post
Comments 583 Comments
  1. strangerdanger's Avatar
    There are a LOT more casual gamers than hardcore gamers. A lot of people that I have encountered when playing wow (and even some friends sadly)have never been on a browser to research stuff about the game. I just got finished telling my friend who plays wow every day about Mists of Pandaria because he had no idea there was another expansion coming out.

    The subs went down because the game got harder, it leveled out when they made it easier. Yes the hardcore gamers are going to complain, but Blizzard is going to cater to casuals because they make Blizzard money. Yes they throw hardcore players a bone once in a while but they aren't their main concern.

    This is just my opinion and the way I see it..
  1. Osmeric's Avatar
    Quote Originally Posted by Chaozu View Post
    However, Blizzard has already stated that there will be a third difficulty of sorts in 5 mans in mists, normal mode, heroic mode and what I think was challenging mode.
    Actually, they stated that the max level dungeons (5 mans) won't have a max level normal mode.
  1. xxl700's Avatar
    Well, good news.

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