MMO-Champion - WoW Stable at 10.2 Million Subscribers
WoW Stable at 10.2 Million Subscribers
Activision Blizzard's press release states that World of Warcraft is still at 10.2 million subscribers as of 3/31/12. This is the same amount of subscribers from Q4 2011. A few other interesting points:

  • Battle.Net has 10 million users.
  • 1.2 million people bought the Annual Pass.
  • 2 million people played the Diablo 3 open beta.
  • Pre-orders for Diablo 3 have set a new record for Blizzard. This number includes units pre-ordered as part of the Annual Pass promotion, as well as retail and digital pre-orders.
  • Blizzard renewed their license with NetEase for the distribution of World of Warcraft in mainland China, and it will continue for an additional three years following the expiration of the current license agreement.

This article was originally published in forum thread: WoW Stable at 10.2 Million Subscribers started by chaud View original post
Comments 839 Comments
  1. Jeleh's Avatar
    I guess the free level 80 give away which was convieniently placed in the month to ensure people were subbed for the end of the quater worked well enough.
  1. Callace's Avatar
    Quote Originally Posted by Renuald View Post
    Sort of an unfair estimate, what with the annual pass...

    Anyone else has any thoughts on this?
    If they want to offer incentives, it's their choice. Subs are subs.
  1. Zatheyll's Avatar
    Quote Originally Posted by Squirreludecker View Post
    Also, who else is hyped about Free to Play Titan?
    You read that wrong. A F2P game (Blizzard DOTA) AND a new MMO (Titan).
  1. Nokami's Avatar
    Quote Originally Posted by Squirreludecker View Post
    Could also say "SWTOR loses half its player base. WoW loses none. "

    Also, who else is hyped about Free to Play Titan?
    Blizzard Dota is F2P, not Titan.
  1. Eskobar's Avatar
    Quote Originally Posted by DreamCast View Post
    I have pretty much lost hope in the human race today, not sure how anyone can still be enjoying 4.3 still.
    Losing hope in humanity because they enjoy a game. Please clarify for us, how is it to live with a 2 digit IQ?
  1. nekobaka's Avatar
    Quote Originally Posted by mysticx View Post
    Nice to see that subs are stable now (Annual pass alone can't account for all 10 million subs, so Blizz are doing something right), but on a more sober note, if DS lasts for much longer than it has already, that can have negative effects for next quarter...

    Two unnamed games, one is "Titan", curious about the other...
    I was a tad surprised that it didnt drop a bit given that "content consumption" was an issue. With the new recruit a friend program that could have helped leveled the subscription numbers. The leveling off potentially shows that there are not much players who seem to want to come back to the current expansion(Cata) even with its LFR system and other aspect of the game getting easier. With MoP and its focus on bringing more things to do from solo to group based players instead of the streamlined and gutted experience we got in Cata, I hope to see an increase in returning players. The growing toxicity of the community however is something I would like to go down.
  1. namelessone's Avatar
    Quote Originally Posted by hawt09 View Post
    Meh, dramatically different from what I predicted, though I'm really not sure how its managed to stabilise, played Blizz.

    I personally want the subscriber base to fall, not through some hatred of the game, but to diversify the market more. It's a fair assumption that people who leave the game would be likely to latch on to other MMO's for the most part, I personally just want to see the Monopoly in the industry taken down a level to promote more innovation.
    You can't bring down monopoly by copying a success of another company, like BW did. The best way to "break monopoly" and "diversify the market" is to create high quality product targeted at specific audience, instead of mindlessly ripping off WoW.
  1. Rorcanna's Avatar
    Quote Originally Posted by Zatheyll View Post
    Same thing was said for both BC and Wrath when they came out.

    How about you stop bashing people for enjoying a game you don't like, and go have some fun. You are wasting your time being derogatory towards other people online.

    If WoW is failing at 10 million then every single other MMO of all time hasn't even lived in the first place.
    I love you :'). And dat sig.
  1. Zatheyll's Avatar
    Quote Originally Posted by Somebodyelse View Post
    lol of course it's stable...they tricked a million users with the annual pass to stop bleeding subs.........
    I don't feel tricked at all.

    Actually I feel like I saved loads of money because not only did I do what I was going to do anyways, but I got loads of free stuff out of it.

    Quit trying to label people you don't know shit about.
  1. KClovesGaming's Avatar
    Quote Originally Posted by Somebodyelse View Post
    lol of course it's stable...they tricked a million users with the annual pass to stop bleeding subs.........
    Tricked? Blizzard was a genius.
  1. tricdru's Avatar
    Correction...

    Better-than-expected quarter driven by:
    -Annual Pass subscribers
  1. BenBos's Avatar
    So ....

    CATA just got better ...

  1. Dockers's Avatar
    This makes me happy I can see MoP bringing in even more! The beta is amazing, cant wait for the real thing!
  1. Nexsa's Avatar
    Blizz has the AP and they had the recent scroll of ressurection that many people have used to resub old acounts for the mount. I'm sure that the scroll brought the count up. Also, they are adding a new RAF mount to the game soon, so people will once again be resubbing old accounts and what not to bring up the count.
  1. Arog's Avatar
    Quote Originally Posted by Renuald View Post
    Sort of an unfair estimate, what with the annual pass...

    Anyone else has any thoughts on this?
    Nothing unfair about it. Blizz offered a very good promotion that was completely optional and even still when people had buyers remorse let many out of that agreement.
  1. Rorcanna's Avatar
    Quote Originally Posted by Eskobar View Post
    Losing hope in humanity because they enjoy a game. Please clarify for us, how is it to live with a 2 digit IQ?
    Win. Pure win.
  1. namelessone's Avatar
    Quote Originally Posted by Somebodyelse View Post
    lol of course it's stable...they tricked a million users with the annual pass to stop bleeding subs.........
    I think you misunderstand the meaning of the word "tricked".
  1. Pancaspe's Avatar
    Quote Originally Posted by Rorcanna View Post
    o.O, 15 mil subs? Isn't that perhaps being a BIT too optimistic? . A lot of people are busy hating on the WoW Pandas, but hailing the TERA pandas/fox girls in skimpy outfits and rainbow worlds as the second coming.
    Let's come back when the 15 mil are announced. What Haters don't understand is Pandas are wildly popular, combine that with Pokemon, and you have a wave of new subs.

    WOW has sold over 30 million copies. That means there are 20 million people out there that played WOW and quit. It is not hard to see 5 million of those returning for MOP
  1. araine's Avatar
    Quote Originally Posted by beanman12345 View Post
    Dufaq? how is counting paying customers unfair? wtf is wrong with you?

    haters gonna hate thats what haters do, Annual pass doesnt change a thing about sub numbers it is just offering bonus and perks to those of us that would been subbing regardless it is a perk for the most loyal of customers they got. That is probably why the attempts to discredit the numbers. Not to name any names of any other game but if they had showed no decline they would be cheering and saying it is rebounding.

    a very good report for sure for blizzard. Future is looking promising. Still some minor issues that needs tweaking mostly involving a handful of servers that have seen an disproportionally big impact of the sub losses. While other servers orgrimmar and stormwind is as packed at night as they have ever been.
  1. Hakto's Avatar
    Quote Originally Posted by DreamCast View Post
    Just being honest man, wow was always a great game up until CATA, sure it lost 2 million subs but it just shows that people want things handed on a plate as 4.3 stabilised subs. I doubt anyone with a IQ higher then 110 can still be enjoying this game.
    So your answer to WOW not losing subs is to ridicule the intelligence of the 10.2mill players?

    I guess it's all about perception, some people just choose to be a hater.

    What exactly have I been handed on a plate?

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