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WoW Loses 1.1 Million Subscribers, Down to 9.1 Million

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WoW Loses 1.1M Subscribers, Down to 9.1M
Activision Blizzard latest earning call revealed that World of Warcraft lost another 1,100,000 subscribers last quarter, bringing us down to 9.1 million players. Some things they made note of on the call are below.

Notes
  • 16.9 million Battle.net users logged in last month, up from 10 million just 3 months ago.
  • 10 million D3 copies sold, with 1.2 million of those from the Annual Pass. It was the best-selling PC game for the first six months of 2012.
  • Most of the WoW Subscription losses were from the East.
  • Losses are from people playing Diablo 3 and leaving for other things to do until the new expansion.
  • Mists of Pandaria will utilize TV and online ads leading up to the launch.
  • The China launch Mists of Pandaria will launch as soon as possible, not likely in Q3.
  • 4.7 million people watched the event at MLG for Heart of the Swarm.

Slides


Previous Subscription Losses
  • Q1 2011 - 600,000 subscribers lost
  • Q2 2011 - 300,000 subscribers lost
  • Q3 2011 - 800,000 subscribers lost
  • Q4 2011 - 100,000 subscribers lost.
  • Q1 2012 - 0 subscribers lost.
  • Q2 2012 - 1,100,000 subscribers lost.

Originally Posted by Blizzard Entertainment
At June 30, 2012, the worldwide subscriber base for World of Warcraft was 9.1 million, compared to a subscriber base of 10.2 million at March 31, 2012, and 11.1 million at June 30, 2011, with a greater loss of subscribers in the East than in the West for both the 3-month and 12-month periods (in which the “East” includes China, Taiwan, and Korea, and the “West” includes the regions of North America and Europe).

Contributing factors to the lower subscribers were likely the launch of Diablo III in the quarter, which provided consumers with an alternative gaming experience to World of Warcraft (although Diablo III has not yet launched in China), as well as the lack of new content patches in all geographies resulting in less overall game play. Looking forward, Blizzard Entertainment expects to release World of Warcraft: Mists of Pandaria™ on September 25, 2012, which will deliver new game content in all regions that is expected to further appeal to the gaming community (with availability in mainland China to be announced at a later date).
This article was originally published in forum thread: WoW Loses 1.1 Million Subscibers, Down to 9.1 Million started by chaud View original post
Published on 2012-08-02 08:39 PM
1212 Comments
Comments 1206 Comments
  1. Ryme's Avatar
    Quote Originally Posted by Jtbrig7390 View Post
    Please MR person who knows why everyone left tell me more on how LFR made people quit a lot more and don't go *OOOO because they cleared the content faster and had nothing to do* cause they did its called PVP/Normal Mode/Heroic Mode/Achevement hunt/Mount grind..ect.... maybe a few left but there is a lot of other major problems that made way more people Quit then LFR....LFD didn't even make people leave and its the samething besides the fact it isn't a 10/25man raid.
    I don't claim to, I'm just not stupid enough to assume that in the quarter with the most losses, the major game changing feature associated with it has absolutely zero effect.
  1. fuhtian's Avatar
    Quote Originally Posted by Steelstrider View Post
    I do know that GW2 so far has seemed like a flop, it hasn't been the game people thought it would be
    Sorry for chopping your post down to one sentence, but this section really got me curious. On what ground do you "know" that GW2 is a flop so far? Are you aware that the game hasn't even launched yet? So far there have been some short stress tests, and three three-day open beta weekends, which were immensely popular ("hundreds of thousands", and open only to pre-orders and some press).

    The game is fantastically fun and has amazing mechanics that actually SURPRISE you when you first encounter them. Jumping puzzles with multiple solutions was what got me, but there is so much more...

    And
    the
    game
    is
    BEAUTIFUL

    At any rate, calling GW2 a "flop" at this point in time is a bit premature. I think it will a great success in its own right, and WoW will continue on as it has been.
  1. Deficineiron's Avatar
    Quote Originally Posted by jbombard View Post
    I think you will see a bunch of people back for the release. Then 2 months afterwards when there is nothing left to do, and Blizzard has basically took the money and run, people will start to realize no new content is incoming and bail, and likely not be coming back.
    the worldwide number may not reflect this, though. china isn't getting mop then, and they will presumably continue to bleed subs since they also got 4.3 in december. However, with only like 6 days of smeared sales in the q3 gaap number, it should be possible to sort this out to some degree, assuming they give some cod elite sub guidance as well.
  1. Wrathbaby's Avatar
    Quote Originally Posted by Tomana View Post
    Still, it provides at least some form of entry barrier. F2P is full of people that are so idiotic that words can't even describe it.
    The irony in this is strong looking at the majority of people playing WoW
  1. Tomana's Avatar
    Quote Originally Posted by Wrathbaby View Post
    The irony in this is strong looking at the majority of people playing WoW
    Then you clearly haven't play some F2Ps. It's much worse. Alas, in these days, people can even have a job and still behave like 12-year-old, so of course it's not a panacea.
  1. Wrathbaby's Avatar
    I actually play League of Legends quite often and the community is terrible, that doesn't mean WoW's community is better because there's a monthly subscription
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