MMO-Champion - WoW Down to 9.6 Million Subscribers
Important - Some people got automatically redirected to Facebook from MMO-Champion for a couple of minutes. Nothing compromised or anything like that, this is happening all over the web.

WoW Down to 9.6 Million Subscribers
Activision Blizzard's press release states that World of Warcraft is down to 9.6 million subscribers as of December 31, 2012. This is lower than the amount of subscribers from the "over 10 million" announced for Q3 2012. A few other interesting points:

  • Mists of Pandaria was the #3 best-selling PC game at retail.
  • Diablo III was the #1 best-selling PC game at retail, breaking PC-game sales records with more than 12 million copies sold worldwide through December 31, 2012.
This article was originally published in forum thread: WoW Down to 9.6 Million Subscribers started by chaud View original post
Comments 963 Comments
  1. Sipalb's Avatar
    That's what you get if you become lazy.
  1. Methias's Avatar
    Quote Originally Posted by Exodeus View Post
    But then again if you played alot you were exhalted or close to it anyway from baron runs with friends :P
    That is true xD. But in any case, it certainly felt longer than the grinds of today ^^.
  1. Syferite's Avatar
    Honestly this figure tells us nothing. I'd like to know how many subs they gained compared to the one's they lost, as well as regional figures.
  1. Zergal's Avatar
    Quote Originally Posted by Chry View Post
    A good artist to his fans, yes. Likewise, WotLK was a good artist to its players.
    If you can only judge the worth of something based on numbers, i really wouldn't want to be in your shoes. What offers the better food for example, a 5 Star gastronomic restaurant or Mcdonalds? Obviously the gastronomic restaurant, but meanwhile everyone flocks at Mcdonalds to eat that garbage.

    Same logic can apply to WoW, Vanilla and BC were meant for the real MMO fans, then WolTK came to cater to the "MMO-Fastfood" crowd. Yes it meant more subs, but much less quality.

    Edit : looking at your armory, i guess you actually fit in the "fast food gaming" crowd so i guess that explains a lot.
  1. laplacedemon's Avatar
    Quote Originally Posted by kojinshugi View Post
    Seriously, get a job and a family and try doing that.
    This makes me wonder about the demographics of players. How many of them have jobs/families which prevent them playing for long times and how many of them are doing dailies...

    Generally speaking, "What about the people without that much time?!" isn't really a good argument for game design though.
  1. Cathbadh's Avatar
    Fallout from Bliz's redefinition of content:

    Content (old): New and fun things for players to do. For example, new raids, new dungeons, new BG's.

    Content (new): anything that takes time. For example, longer flight paths, delaying flying until 90, pseudo-mandatory overly long and tedious series of daily quests, crafted items locked behind a BoP drop system, recipes locked behind grindy reps, requiring rep to buy almost anything, elimination of convenient travel methods such as HGWT.

    (yes I know some of these aren't new, its the combination I refer to).

    I fully expect bliz to cut travel speeds in half and declare that they've double the content available.
  1. Zokten's Avatar
    Still waiting for blizzard to bring back World-PvP like they talked About
  1. Dejablue's Avatar
    In 2006 just before The Burnign Crusade WoW reached 5 Million subscribers.

    BC launches in January of 2007 by march 2007 WOW had 8.5 Million subs

    A year later in January 2008 WoW had 10 million subs

    Nearly a year later in Nov 2008 WoW reaches 11 Million subs as WotLK hits.

    ALL official:

    http://us.blizzard.com/en-us/company.../timeline.html

    Oct 2010 WotLK raches 12 Million subs ad the end of its tenure.

    http://us.blizzard.com/en-us/company...tml?id=2847881

    Cataclysm launches Dec 2010

    5 months later WoW starts bleeding subs eventually getting down to 9.1 million subs.

    http://www.mmo-champion.com/content/...sse-Blue-Posts

    http://www.gamesindustry.biz/article...-wow-subs-down


    The largest growth was during its hardcore Vanilla and Burning Crusade era...just sayin.
  1. MasterHamster's Avatar
    Quote Originally Posted by Chry View Post
    Personally, I don't have issues with rep grinds themselves, I understand they are part of the game and have always been part of the game... I do, however, have an issue with how they were dealt with in this expansion. Shoving copious amounts of dailies down the players' throats was a god-awful, lazy, non-innovative, and overall bad decision made by Blizzard as a whole, which is shown by the massive loss in subscription numbers.
    Losing players who can't cope with Blizzard attempting to make the world necessary to progress is not a loss, it's a gain to the game and community as a whole
  1. Eliandal's Avatar
    Quote Originally Posted by Tommassive View Post
    I wonder what this all means. Financial numbers seem very strong. Be nice to see them make a statement about the drop off.
    It was addressed on the actual call. The majority of the loss was attributed to China, while western markets were pretty much stable
  1. Mkgego's Avatar
    Great this means after patch back to standard 10-11 millons ?¿?
  1. Toby451's Avatar
    Quote Originally Posted by Sarthan View Post
    When was its Golden Age bud? In Vanilla? Because that is wrong we had less people playing. I doubt you even played from launch or Burning Crusade.


    WoW Is dying!!!!!! OMFG Who cares I still find plenty of people to run my 25 man guild.
    I believe WotLK was wows all time high for subs. If you are defining WoW "golden age" by number of subs, that is it. They wont ever be able to reproduce that level of excitement/anticipation as the Lich King brought into the game though.


    However, I consider TBC to be WoW's "golden age" (from a raiders PoV). Karazhan, Vashj, KT, Illidan, KJ. So many awesome raids and lore figures.
  1. Immitis's Avatar
    Quote Originally Posted by Raiju View Post
    If you never want to sell a game again and have everyone in appropriate countries get refunds by law, sure.

    Also I'm not sure if anyone would believe you if you advertised it. That or false advertising, another thing you'd have legal issues with.

    But please, go on about how your idea of expansions is both practiced and normal, and not DLC.

    I saw you said they dropped the first quarter, it still means nothing. Getting sales when you release a game means NOTHING. ABSOLUTELY NOTHING. Look at Diablo 3. Look at Bioware. Getting sales means nothing if that franchise is a dying shadow afterwards. WoW hasn't had that happen (yet, although I don't believe it will), but basing anything off immediate sales is a fanboy argument at best when it comes to subscription games.

    He also stated that they hit 11 million in BC in response to someone saying they only had 6 million (and that 11 was the peak). Both are correct. He never said it was the HIGHEST, just that it peaked. Peaked. Because it was the peak then.
    there would be no legal problems... this would be like you trying to argue something isnt a book if its only 50 pages long, an expansion is as its called an EXPANSION of the content within the game, dlc is an EXPANSION of the content within a game. an expansion can be small or big as can dlc its the same thing and all that matters is how much a company puts into it.

    the only place i would get in trouble is if i tried to sell it in china since in china you cannot charge for more content thats why they get all the expansions for free.

    also diablo 3 is not "dead" its a single player game and there are still lots of people playing it and it sold alot. im not sure what bioware has to do with any of this unless you're talking about mass effect 3? which was regarded as a pretty good game except for the ending.

    and no he said that wow never had more than 11 million subs.
  1. vokey's Avatar
    Quote Originally Posted by Zergal View Post
    If you can only judge the worth of something based on numbers, i really wouldn't want to be in your shoes. What offers the better food for example, a 5 Star gastronomic restaurant or Mcdonalds? Obviously the gastronomic restaurant, but meanwhile everyone flocks at Mcdonalds to eat that garbage.

    Same logic can apply to WoW, Vanilla and BC were meant for the real MMO fans, then WolTK came to cater to the "MMO-Fastfood" crowd. Yes it meant more subs, but much less quality.
    I seem to remember a shitload of Wotlk hate on these forums and many others throughout the expansion. People whined consistently about Blizz rehashing old content, cutting corners and the raids being too easy PvE wise and PvP wise people just whined like bitches because of DKs. A few years later and they just remember one season and the Ulduar tier+ ICC before it had been around for ages and it's the best thing ever.
  1. Frozenshiva's Avatar
    Quote Originally Posted by Zergal View Post
    If you can only judge the worth of something based on numbers, i really wouldn't want to be in your shoes. What offers the better food for example, a 5 Star gastronomic restaurant or Mcdonalds? Obviously the gastronomic restaurant, but meanwhile everyone flocks at Mcdonalds to eat that garbage.

    Same logic can apply to WoW, Vanilla and BC were meant for the real MMO fans, then WolTK came to cater to the "MMO-Fastfood" crowd. Yes it meant more subs, but much less quality.
    Welcome to the world of subjectivity. It's what this thread can be summed up to. Both ways unfortunately.

    Sorry NO refunds. Enjoy your stay. Get something to keep you entertained because you'll be here for a while.
  1. Duster505's Avatar
    Quote Originally Posted by lazzy View Post
    I think Blizzard is lying about the real numbers
    We already know they are not accurate "sub numbers" since many of the Asian countries are not paying on monthly basis.
  1. Chry's Avatar
    Quote Originally Posted by Zergal View Post
    If you can only judge the worth of something based on numbers, i'd really don't want to be in your shoes. What offers the better food for example, a 5 Star gastronomic restaurant or Mcdonalds? Obviously the gastronomic restaurant, but meanwhile everyone flocks at Mcdonalds to eat that garbage.

    Same logic can apply to WoW, Vanilla and BC were meant for the real MMO fans, then WolTK came to cater to the "MMO-Fastfood" crowd. Yes it meant more subs, but much less quality.

    I'm in complete disagreement that WotLK content was of "much less quality" than any previous expansions, simply because it was not. There is no point in arguing over the subject as it is a very opinion-related discussion. (Again, numbers are the only sets of data we can be consistent with when discussing this situation)

    Also, apples to oranges much? People eat at McDonalds because it's cheaper and more widely available, not because it's more popular. WoW has sustained its subscription model every since day 1, and has been widely available since.

    Quote Originally Posted by vokey View Post
    I seem to remember a shitload of Wotlk hate on these forums and many others throughout the expansion. People whined consistently about Blizz rehashing old content, cutting corners and the raids being too easy PvE wise and PvP wise people just whined like bitches because of DKs. A few years later and they just remember one season and the Ulduar tier+ ICC before it had been around for ages and it's the best thing ever.
    The only difference is that Blizzard is now LOSING subscribers, not GAINING.
  1. Gray_Matter's Avatar
    Quote Originally Posted by phyx View Post
    Did they announce over 10mil without including Chinas MoP returning players?

    'Cause if those players were counted in, this is a bigger loss than i thought.
    Yes, the previous number was pre China launch IIRC. That means that they would have gained more before losing. IMH, it's not a good number. I would hazard a guess that we did not see such a drop off this early after the release of previous expansions, if there was any drop off at all.
  1. Duster505's Avatar
    Quote Originally Posted by Eliandal View Post
    It was addressed on the actual call. The majority of the loss was attributed to China, while western markets were pretty much stable
    Ofc western markets were "stable" over Xmas and new year with BLizz offering 50% off MOP in middle of December. We all know these are not the current numbers. And we also know China dont have Xmas.
  1. Immitis's Avatar
    Quote Originally Posted by Zergal View Post
    If you can only judge the worth of something based on numbers, i really wouldn't want to be in your shoes. What offers the better food for example, a 5 Star gastronomic restaurant or Mcdonalds? Obviously the gastronomic restaurant, but meanwhile everyone flocks at Mcdonalds to eat that garbage.

    Same logic can apply to WoW, Vanilla and BC were meant for the real MMO fans, then WolTK came to cater to the "MMO-Fastfood" crowd. Yes it meant more subs, but much less quality.

    Edit : looking at your armory, i guess you actually fit in the "fast food gaming" crowd so i guess that explains a lot.
    no.... vanilla wow was meant to cater to the "mcdonalds crowd" or do you not remember all the everquest players who if you told yhem you played wow would tease you for playing the easy game.

Site Navigation