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WoW Down to 9.6 Million Subscribers
Activision Blizzard's press release states that World of Warcraft is down to 9.6 million subscribers as of December 31, 2012. This is lower than the amount of subscribers from the "over 10 million" announced for Q3 2012. A few other interesting points:

  • Mists of Pandaria was the #3 best-selling PC game at retail.
  • Diablo III was the #1 best-selling PC game at retail, breaking PC-game sales records with more than 12 million copies sold worldwide through December 31, 2012.
This article was originally published in forum thread: WoW Down to 9.6 Million Subscribers started by chaud View original post
Comments 954 Comments
  1. mmoc128e560295's Avatar
    Quote Originally Posted by Gordon View Post
    You forgot "investors". The ones getting a heart-attack by looking at a graph shaped like this: http://users.telenet.be/mmodata/Charts/Subs-1.png

    WoW is on a steady decline since the release of Cataclysm and everything Blizzard has done so far to stop or revert the trend has failed.

    By the way, that's just stating the facts. I couldn't care less about the petty squabbles of fanboys and haters.
    You assuming im a fanboi is fail if i understand you correct. Facts are that the number of WoW subs are so high that most likely no MMO will ever get near to it.
    If you're talking about investors that getting a heart attack for a decline in 1 product over the complete blizzard line, even a expected decline (yeah any well thinking investor will have the brain and knowledge to see that this product has gone waaaaaaay over his top and its impossible to maintain), I think your seriously missing the way of thinking of a decent and realistic investor.

    Trust me, no skilled investor would assume that their investments keep increasing endless in value on a 'product' like this.
    Besides they don't invest in WoW, they invest in Blizzard and/or Activision, as long as Blizz' their revenues are good in relation to economical developments and/or comparing products or companies, no investor will die of a heart attack.
  1. ScottsdaleHokie's Avatar
    Quote Originally Posted by Tharkkun View Post
    Rift is very repetitive, pvp is horribly broken and the grind is an extreme waste of time to keep people subbed longer. Plus their CEO quit and they fired a bunch of lead developers a few weeks ago. No other competitor has more than a million subs right now.
    Perhaps you should get your facts straight.
  1. ganush's Avatar
    WoW's biggest problem right now is dealing with the dead servers. My server went from a medium sized population, but fairly active at the end of Wrath to an absolute ghost town where even putting together a Sha pug can take over an hour, if you can even make it happen. I'm pretty sure we don't have enough skilled players left on the server to ever put together an Oondasta kill once 5.2 hits, which all adds up to a game that is becoming increasingly less enjoyable. For those of us not willing to give Blizzard transfer fees, it'll come down to the choice of how long I keep playing, not where to move. Most of my guild feels the same way as those who are willing to transfer from our server have likely already done so. If Blizzard doesn't address this soon, a lot of servers will bleed out and they'll see a more major sub loss. WoW isn't on it's death bed, but the situation could spin out of control on Blizzard faster than they realize if they don't make it a priority.
  1. quras's Avatar
    Quote Originally Posted by Tharkkun View Post
    Or you both could read the thread and liten to the conf call and realize you're dead wrong.
    Or you could be open to the fact that half a million people left a game and while the game is still doing quite well, it's not something blizzard would like to continue happening which sadly at this point seems like it will.
  1. paralleluniverse's Avatar
    Quote Originally Posted by quras View Post
    Or you could be open to the fact that half a million people left a game and while the game is still doing quite well, it's not something blizzard would like to continue happening which sadly at this point seems like it will.
    ITT: People scapegoating their personal complaints about particular features as the undisputed cause of a mostly insignificant subscription drop.
  1. Piggo's Avatar
    So, an 8 year old game is no longer increasing its player base. Wow, what a shocker. Still funny to see all the 'wow is dying' idiots.
  1. Zoneseek's Avatar
    Im one of those 500k, got bored of my main, alts in mop are horrible, so im off wow for awhile. Eventually ill be back, but gw2's got me hooked again right now
  1. mmoc15f92c5277's Avatar
    Subs going up again with new content in 5.2 like it allways was....9.6 million subs...theres not one game out there who had ever this amount of subs.....
  1. towgrunt's Avatar
    You guys do realize that even at these numbers they are still making 1.7 billion dollars a year off subs alone. Not to mention the other services such as transfers, name changes and store pets.
  1. Nelrock's Avatar
    -1 more!

    After 8+ years...I unsubbed yesterday.
    I had hopes 5.2 would improve the aspect of the game that kept me around so long...my alts. From everything I've seen and read...it's going to be just more of the same. Been a good run though!
  1. mmoc80ea7ba33a's Avatar
    I don't really care. As long as the game is entertaining to me i will keep playing.
  1. Wayne25uk's Avatar
    Il still be playing till im the last person online.

    Imagine that,your the only player left in World Of Warcraft,how eerie would that be,specially when you see someone or something zoom past your vision and you race to see who it was or what it was,ghosts in the machine son! Holy sheet!

    ---------- Post added 2013-02-08 at 05:10 PM ----------

    Nelrock - Today
    -1 more!

    After 8+ years...I unsubbed yesterday.
    I had hopes 5.2 would improve the aspect of the game that kept me around so long...my alts. From everything I've seen and read...it's going to be just more of the same. Been a good run though!
    MORE OF THE SAME! MORE OF THE SAMEEEE!

    Are you mad? For one everything you read is not final its only in PTR so thats 1+ dumb point to you.

    AND HOW CAN YOU NOT BE EXCITED ABOUT RIDING A FRICKING TRICERATOPS!!!

    Maybe its just me but i think you should do a little less reading and more time playing. Me thinks you have made a huge mistake (in gaming terms not real life terms ofc)
  1. mmoc2b5ad7a33a's Avatar
    Well after all blizz have to ban some botz
  1. mmoc5146b6238f's Avatar
    i could not think that day when WoW is REALY dead.. I mean, its a pioneer of whole mmorpg games. First of its kind and no other game cant beat it... ever.
  1. Arbs's Avatar
    Quote Originally Posted by Zaxio View Post
    Well after all blizz have to ban some botz
    True words, but this was from Decemeber 31st, so those didn't count.
  1. scvd's Avatar
    China will never quit, being the majority of WoW player base will always make it look popular. What do you expect from no sub & free expansions.
  1. Arbs's Avatar
    Quote Originally Posted by crsh1976 View Post
    I don't understand why it's a surprise, WoW is still hugely popular but it's old and that's why population is slowly declining. They've already made so much money off WoW, it still has a huge player base, there is no disaster here.

    We can't possibly expect WoW to keep climbing the charts after almost 8 years, it's just never going to happen with a video game, especially not after the traumatic Cataclysm experience.
    But as you see, anything negative the haters will jump on it like it is christmas morning or candy. There nothing you can really do about it, just let them look like idiots and move on is the best advice I can give. This a WoW fansite its not surprising that people just outta the shadows to through around some words. As Karma will take its tole in the future & it will be funny.
  1. mmocc955237267's Avatar
    It is weird the things that get people to quit. For the first time ever I am without a sub for 2 months straight. Sometimes I think maybe I should give it another go, but then I think of the dailies and all enthusiasm I had vanishes. Yes, I quit 2 months ago because of the dailies. Weird that something so insignificant can suck all the fun out of WoW for me....
  1. Gray_Matter's Avatar
    Quote Originally Posted by towgrunt View Post
    You guys do realize that even at these numbers they are still making 1.7 billion dollars a year off subs alone.
    Have a look at the results. Their revenue (not profit) from all online subscriptions is now $0.99 billion. That includes WOW and COD Elite. Very good results overall and still a solid company but their subscription income has been steadily declining and is down 27% from a year ago. Considering that COD Elite would have made up almost none of the previous years subscription numbers and had over 2 million paying subscribers at some point in 2012 is an indication as to just how much the revenue from WOW subscriptions has declined year on year. Blizzard are definitely moving away from the subscriptions towards a sell model in terms of revenue.
  1. Arbs's Avatar
    Quote Originally Posted by scvd View Post
    China will never quit, being the majority of WoW player base will always make it look popular. What do you expect from no sub & free expansions.
    They still gotta pay by a service for it all, it isn't just handed to them for free.

    ---------- Post added 2013-02-08 at 12:58 PM ----------

    Quote Originally Posted by Gray_Matter View Post
    Have a look at the results. Their revenue (not profit) from all online subscriptions is now $0.99 billion. That includes WOW and COD Elite. Very good results overall and still a solid company but their subscription income has been steadily declining and is down 27% from a year ago. Considering that COD Elite would have made up almost none of the previous years subscription numbers and had over 2 million paying subscribers at some point in 2012 is an indication as to just how much the revenue from WOW subscriptions has declined year on year. Blizzard are definitely moving away from the subscriptions towards a sell model in terms of revenue.
    I would love B2P for WoW, but that would cause a shitstorm worse than what we witnessed today & yesterday.

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