MMO-Champion - WoW Down to 9.6 Million Subscribers
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WoW Down to 9.6 Million Subscribers
Activision Blizzard's press release states that World of Warcraft is down to 9.6 million subscribers as of December 31, 2012. This is lower than the amount of subscribers from the "over 10 million" announced for Q3 2012. A few other interesting points:

  • Mists of Pandaria was the #3 best-selling PC game at retail.
  • Diablo III was the #1 best-selling PC game at retail, breaking PC-game sales records with more than 12 million copies sold worldwide through December 31, 2012.
This article was originally published in forum thread: WoW Down to 9.6 Million Subscribers started by chaud View original post
Comments 963 Comments
  1. Wayne25uk's Avatar
    Il still be playing till im the last person online.

    Imagine that,your the only player left in World Of Warcraft,how eerie would that be,specially when you see someone or something zoom past your vision and you race to see who it was or what it was,ghosts in the machine son! Holy sheet!

    ---------- Post added 2013-02-08 at 05:10 PM ----------

    Nelrock - Today
    -1 more!

    After 8+ years...I unsubbed yesterday.
    I had hopes 5.2 would improve the aspect of the game that kept me around so long...my alts. From everything I've seen and read...it's going to be just more of the same. Been a good run though!
    MORE OF THE SAME! MORE OF THE SAMEEEE!

    Are you mad? For one everything you read is not final its only in PTR so thats 1+ dumb point to you.

    AND HOW CAN YOU NOT BE EXCITED ABOUT RIDING A FRICKING TRICERATOPS!!!

    Maybe its just me but i think you should do a little less reading and more time playing. Me thinks you have made a huge mistake (in gaming terms not real life terms ofc)
  1. Zaxio's Avatar
    Well after all blizz have to ban some botz
  1. Ishamaeli's Avatar
    i could not think that day when WoW is REALY dead.. I mean, its a pioneer of whole mmorpg games. First of its kind and no other game cant beat it... ever.
  1. Arbs's Avatar
    Quote Originally Posted by Zaxio View Post
    Well after all blizz have to ban some botz
    True words, but this was from Decemeber 31st, so those didn't count.
  1. scvd's Avatar
    China will never quit, being the majority of WoW player base will always make it look popular. What do you expect from no sub & free expansions.
  1. Arbs's Avatar
    Quote Originally Posted by crsh1976 View Post
    I don't understand why it's a surprise, WoW is still hugely popular but it's old and that's why population is slowly declining. They've already made so much money off WoW, it still has a huge player base, there is no disaster here.

    We can't possibly expect WoW to keep climbing the charts after almost 8 years, it's just never going to happen with a video game, especially not after the traumatic Cataclysm experience.
    But as you see, anything negative the haters will jump on it like it is christmas morning or candy. There nothing you can really do about it, just let them look like idiots and move on is the best advice I can give. This a WoW fansite its not surprising that people just outta the shadows to through around some words. As Karma will take its tole in the future & it will be funny.
  1. creb99's Avatar
    It is weird the things that get people to quit. For the first time ever I am without a sub for 2 months straight. Sometimes I think maybe I should give it another go, but then I think of the dailies and all enthusiasm I had vanishes. Yes, I quit 2 months ago because of the dailies. Weird that something so insignificant can suck all the fun out of WoW for me....
  1. Gray_Matter's Avatar
    Quote Originally Posted by towgrunt View Post
    You guys do realize that even at these numbers they are still making 1.7 billion dollars a year off subs alone.
    Have a look at the results. Their revenue (not profit) from all online subscriptions is now $0.99 billion. That includes WOW and COD Elite. Very good results overall and still a solid company but their subscription income has been steadily declining and is down 27% from a year ago. Considering that COD Elite would have made up almost none of the previous years subscription numbers and had over 2 million paying subscribers at some point in 2012 is an indication as to just how much the revenue from WOW subscriptions has declined year on year. Blizzard are definitely moving away from the subscriptions towards a sell model in terms of revenue.
  1. Arbs's Avatar
    Quote Originally Posted by scvd View Post
    China will never quit, being the majority of WoW player base will always make it look popular. What do you expect from no sub & free expansions.
    They still gotta pay by a service for it all, it isn't just handed to them for free.

    ---------- Post added 2013-02-08 at 12:58 PM ----------

    Quote Originally Posted by Gray_Matter View Post
    Have a look at the results. Their revenue (not profit) from all online subscriptions is now $0.99 billion. That includes WOW and COD Elite. Very good results overall and still a solid company but their subscription income has been steadily declining and is down 27% from a year ago. Considering that COD Elite would have made up almost none of the previous years subscription numbers and had over 2 million paying subscribers at some point in 2012 is an indication as to just how much the revenue from WOW subscriptions has declined year on year. Blizzard are definitely moving away from the subscriptions towards a sell model in terms of revenue.
    I would love B2P for WoW, but that would cause a shitstorm worse than what we witnessed today & yesterday.
  1. Summerdrake's Avatar
    New skins on player races will change things.
  1. lyxx's Avatar
    Interesting if game with fresh new expansion still loose players, I wonder what we can expect when Q1 2013 conference call arrive..
  1. Blazzez's Avatar
    I bet it are rogues who are quiting :P
  1. Poppasan's Avatar
    It's a pretty huge number but honestly I don't think spending time over WoW forums complaining about how it's going to keep losing subscribers until it dies. I mean, if you don't like it why do you waste your time on it? Is WoW's ''Golden age'' over? Yep, definitely, does that make it ''worse''? Not in the slightest. People still enjoy it and as long as this is true it does not truly matter for us how many subscribers WoW loses.
  1. Ragu4's Avatar
    Well I play rift and mobas now, so let's hope for something!
  1. manniefaces's Avatar
    I love how people post as if only having 9.6 million subs is a bad thing.

    ---------- Post added 2013-02-08 at 07:33 PM ----------

    Quote Originally Posted by lyxx View Post
    Interesting if game with fresh new expansion still loose players, I wonder what we can expect when Q1 2013 conference call arrive..
    The same unsub, resub cycle we see through the life of every WoW Xpac.
  1. zombiekitty's Avatar
    Keep in mind also many people will unsub once the year long contract is over. I am still subbed until the 15th of this month (haven't played in well over 6-8 months) and plan to cancel once I am able. Diablo 3 left a bad taste in my mouth for anything Blizzard related. I really doubt anything Blizzard is going to do with WoW will bring me back. Everything they do now feels like more of the same.
  1. Jtbrig7390's Avatar
    Quote Originally Posted by manniefaces View Post
    The same unsub, resub cycle we see through the life of every WoW Xpac.
    So I take it you ignored the fact in cata there was no sub gain and it keep going downhill the whole time it was out and in MOP now at the start of it there is a sub lost.

    in TBC/WOTLK there was always a sub gain in CATA there was no sub gain and in MOP so far the only sub gain that they got was with the release then soon after a 400k drop.


    If subs are dropping now there going to keep dropping just due to the simple fact the start of the xpac had a decent amount of content and still couldn't stop the sub bleeding.

    Not saying wow is dieing but it is starting to lose subs and it will get to a point where the sub numbers will sit at a base level for awhile.

    I think when the bleeding stops subs will be around 7mil.

    "also to add I personally feel that people may be getting tired of the P2p setup' With games like GW2/TSW being B2p and many other F2p MMO's coming out or already out its just taking over slowy

    Next F2p coming out is Marvel Hero's "MMOARPG" and Neverwinter "D&D style MMORPG*

    Along with many others.
  1. BigpapaBeef's Avatar
    Quote Originally Posted by scvd View Post
    China will never quit, being the majority of WoW player base will always make it look popular. What do you expect from no sub & free expansions.
    Blizzard cant spam " 10 million subscribers!"and include China if China doesnt pay a subscription. They dont count in that # last time i checked. Feel free to link some blue otherwise though.
  1. Jtbrig7390's Avatar
    Quote Originally Posted by bitterbrew View Post
    Blizzard cant spam " 10 million subscribers!"and include China if China doesnt pay a subscription. They dont count in that # last time i checked. Feel free to link some blue otherwise though.
    china pays by the min/hr and yes they do count in the sub count because they are a sub there system is just a lot different then everyone else's.

    A paying account is a subbed account china pays by the min or hr.

    this has already been proven and said time and time again.
  1. Aquamonkey's Avatar
    Quote Originally Posted by bitterbrew View Post
    Blizzard cant spam " 10 million subscribers!"and include China if China doesnt pay a subscription. They dont count in that # last time i checked. Feel free to link some blue otherwise though.

    As you can clearly see, they count WoW East in their total. Unless somehow after they stopped releasing the subdivision, WoW West doubled instantly.

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