MMO-Champion - WoW Down to 9.6 Million Subscribers
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WoW Down to 9.6 Million Subscribers
Activision Blizzard's press release states that World of Warcraft is down to 9.6 million subscribers as of December 31, 2012. This is lower than the amount of subscribers from the "over 10 million" announced for Q3 2012. A few other interesting points:

  • Mists of Pandaria was the #3 best-selling PC game at retail.
  • Diablo III was the #1 best-selling PC game at retail, breaking PC-game sales records with more than 12 million copies sold worldwide through December 31, 2012.
This article was originally published in forum thread: WoW Down to 9.6 Million Subscribers started by chaud View original post
Comments 963 Comments
  1. Raiju's Avatar
    Quote Originally Posted by Immitis View Post
    i cant find the almost 13 million announcement so until i find it ill just say over 12 million. but still the highest amount of subs were at cata launch.
    Has nothing to do with cataclysm though, does it? It's an expansion (when subs will always peak, if you want to start using common sense in this thread and not continue arguments like DLC = expansions) riding off the previous expansions popularity. Cataclysm dropped like a BRICK, then steadied out. MoP is looking to continue the steady fall.

    I'm guessing we'll see another 2 million loss just before the next expansion, the expansion will sell over 2M copies first week and will also bump up subs by about over a million, and the slow decay continues. It's hardly dying but its just about when the investors decide to jump ship because there comes a point where you can't keep making increasing amounts of profit with fewer and fewer subscribers.
  1. RicardoZ's Avatar
    You can pretty much double (or maybe even triple) the amount of subs the competition has and Blizzard still wins by a long shot. People forget that when new expansions come around, people get phased out for hardware reasons, they get bored, they don't want to learn the new systems within the game, etc. For some people the logical ending point of the game was killing Deathwing. They slayed the great black dragon and that's that. 500k loss under those circumstances is nothing to be concerned about.

    Now if Elder Scrolls Online releases in competition with the next WoW expansion and WoW subs drop to below 7 million, then Blizzard might be slightly worried, and even then probably not much.

    Game's not going anywhere guys, relax. These things happen and it always evens out again somehow.
  1. Aquamonkey's Avatar
    Quote Originally Posted by Tharkkun View Post
    Thanks. My financial website is slacking big time.

    Unfortunately those numbers include all of their products. There's no distinction between the Blizzard revenue or any of their products. In the past they separated Internet/Online but that still included Call of Duty and a few others.
    They still do, but that isn't divided by region.
  1. Woa's Avatar
    Yessssssss, please kill this game so I can stop playing.
  1. Chry's Avatar
    Quote Originally Posted by Aquamonkey View Post
    Popular != better.
    Again, opinions don't matter, numbers do. If the game wasn't enjoyable the sub numbers would show that, as they do now.

    But go ahead and keep living in denial if you'd like.
  1. Exodeus's Avatar
    Quote Originally Posted by kojinshugi View Post
    How is farming soul shards more fun? You're still killing 50 things. There's just exclamation points to click. There's also achievements added if you're a completionist.

    Also, did you never do the Rolling daily? I could do that for hours.
    edit for some reason quoted the wring post.

    My farming soulshards / a bunch of self buffs was my preference to the valour upgrading gear and coins giving loot i'd prefer to buff myself with pots instead of valour, the soul shards thing was mostly me thinking that the removal of the draining of souls took away a level of the warlock just me i guess.
  1. Tharkkun's Avatar
    Quote Originally Posted by Duster505 View Post
    Its called meaningful content. LFR and daily quests are not meaningful content. It creates even worse players than what we have already. And it leads to what? 5% nerf per wipe in LFR?

    Would be much better to push players into active social gaming with guild on active servers (meaning server merges) and if it means that Normal content needs to be downtuned for that to work... Yes - better than pretty much everything that MOP stands for right now.
    Before LFR and dailies there was nothing. You're bored? Go run around and kill stuff or herb. No dungeon finder so sit around in your major city and beg for a tank/healer! Or Raid and throw your face at a wall for 8 hours. Dailies were one of the alternatives for something to do.
  1. kojinshugi's Avatar
    Quote Originally Posted by Celista View Post
    Mob grinding = mindless repetitive actions in order to achieve a desired goal (rep, items, xp)
    Level capped dailies = mindless repetitive actions in order to achieve a desired goal (rep, currency, items)

    At least with mob grinding you can get it all done in a few days as opposed to dailies which are gated...and required if you want to spend your valor points. >.<

    Terrible terrible game design, I'm tired of reading posts from people trying to defend it. It's just god awful.
    You think it's terrible game design to not have the most optimal way of playing be "sit down and grind for two 12-hour sessions"?

    Seriously, get a job and a family and try doing that.

    Having to do 30 minutes of dailies every couple of days to remain competitive in an MMO endgame is not excessive. You may as well whine that raids lockouts force you to attend every week for months, instead of being allowed to spend a 72-hour caffeine fueled binge session getting full epics.
  1. Immitis's Avatar
    Quote Originally Posted by Raiju View Post
    Has nothing to do with cataclysm though, does it? It's an expansion (when subs will always peak, if you want to start using common sense in this thread and not continue arguments like DLC = expansions) riding off the previous expansions popularity. Cataclysm dropped like a BRICK, then steadied out. MoP is looking to continue the steady fall.

    I'm guessing we'll see another 2 million loss just before the next expansion, the expansion will sell over 2M copies first week and will also bump up subs by about over a million, and the slow decay continues. It's hardly dying but its just about when the investors decide to jump ship because there comes a point where you can't keep making increasing amounts of profit with fewer and fewer subscribers.
    yeah you completely ignored the fact that i said they dropped the first quarter... and the fact that the only person i was really directing that to was the one who said the highest subs wow ever had was 11 million in bc and again dlc and expansion IS the same thing its all about how much a company puts into it.

    if i make a game and then i sell an expansion to that game but the only thing thats in it is a vanity item then thats still an expansion
  1. spoon77's Avatar
    Quote Originally Posted by errosync View Post
    Yeah, they're doing so bad that, during a world-wide recession, they lost over a million subs and still kept MAKING money rather than losing it. I also love that train of logic that clearly shows you haven't a single clue as to what good business management is or how to even do it remedially.
    It's a proven fact that light entertainment spending (less than $20) actually increases during periods of financial hardship and recession.

    I'll even help you: start with comparisions of cinema ticket purchase volumes and the health of the US economy from 1908 onwards.
  1. Proxeneta's Avatar
    It will keep going down from now on, I predict that the time of wow being above 10 mil subscribers has passed.
  1. Tommassive's Avatar
    I wonder what this all means. Financial numbers seem very strong. Be nice to see them make a statement about the drop off.
  1. Aquamonkey's Avatar
    Quote Originally Posted by Chry View Post
    Again, opinions don't matter, numbers do. If the game wasn't enjoyable the sub numbers would show that, as they do now.

    But go ahead and keep living in denial if you'd like.
    Depends on the metric. On the money-making metric, popular = better. On the quality metric, popular != better. Just look at Twilight.
  1. MasterHamster's Avatar
    And here we go again, posters who seem to think the only way for something to show it's working is to increase subs. With that logic the game would need to gain like half a million subs every quarter just so you can feel the game is "as good as it were", but that's not the case in reality.
    Sadly, when it comes to arguing about the games "decline", sub losses are easy to use even though there's a myriad of reasons behind it.
    MoP attracted people back, just like major patches. Those who decided not to stay left.

    The loss was completely expected.
    And hopefully it's mostly crybabies who doesn't understand why MoP can't repeat Catas awful quick-weekly cap design regarding factions and valor. Good riddance.


    Oh, and let's also talk a bit of product popularity. No matter how good a product is, it'll eventually decline. Even if it improves. Which WoW constantly has, but there's no way to combat the fact that an 8 year old game won't attract new players as quickly as it did when it was new. You'd have to be very special to think that.

    I hope Blizzard doesn't make a sudden design turn and alienate the players that are actually enjoying the current design, which apparently manages to keep most of its players, consistently. Then we'll see subs dropping from players who enjoy the current. Who cares what a raging quitter has to say.

    Quote Originally Posted by Celista View Post
    Mob grinding = mindless repetitive actions in order to achieve a desired goal (rep, items, xp)
    Level capped dailies = mindless repetitive actions in order to achieve a desired goal (rep, currency, items)

    At least with mob grinding you can get it all done in a few days as opposed to dailies which are gated...and required if you want to spend your valor points. >.<

    Terrible terrible game design, I'm tired of reading posts from people trying to defend it. It's just god awful.
    Don't feel bad, a lot of players got used to easy capping for a mere couple of hours. Luckily that's gone :3
  1. Tax's Avatar
    Must have been 500k forum posters that quit, since blizard likes to tell us that the silent majority is perfectly happy with what the game has become.
  1. Chry's Avatar
    Quote Originally Posted by kojinshugi View Post
    You think it's terrible game design to not have the most optimal way of playing be "sit down and grind for two 12-hour sessions"?

    Seriously, get a job and a family and try doing that.

    Having to do 30 minutes of dailies every couple of days to remain competitive in an MMO endgame is not excessive. You may as well whine that raids lockouts force you to attend every week for months, instead of being allowed to spend a 72-hour caffeine fueled binge session getting full epics.
    3 million people seem to disagree with you, I'm afraid.
  1. K i s u's Avatar
    I don't see this game going anywhere anytime soon, in the grand scheme and compared to the other mmo's out there, that drop is hardly anything, IMO.
  1. Zergal's Avatar
    Quote Originally Posted by Chry View Post
    Again, opinions don't matter, numbers do. If the game wasn't enjoyable the sub numbers would show that, as they do now.

    But go ahead and keep living in denial if you'd like.
    So what you're imlpying is that Justin Bieber is actually a good artist? Same logic applied.
  1. Sarthan's Avatar
    Quote Originally Posted by Courierrawr View Post
    So what? A decline is a decline, WoW's "golden age" is long over, the game is going to keep losing players, will you still be using that defense when it's down to 3 million players?
    When was its Golden Age bud? In Vanilla? Because that is wrong we had less people playing. I doubt you even played from launch or Burning Crusade.


    WoW Is dying!!!!!! OMFG Who cares I still find plenty of people to run my 25 man guild.
  1. Chry's Avatar
    Quote Originally Posted by Zergal View Post
    So what you're imlpying is that Justin Bieber is actually a good artist? Same logic applied.
    A good artist to his fans, yes. Likewise, WotLK was a good artist to its players.

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