MMO-Champion - WoW Down to 9.6 Million Subscribers
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WoW Down to 9.6 Million Subscribers
Activision Blizzard's press release states that World of Warcraft is down to 9.6 million subscribers as of December 31, 2012. This is lower than the amount of subscribers from the "over 10 million" announced for Q3 2012. A few other interesting points:

  • Mists of Pandaria was the #3 best-selling PC game at retail.
  • Diablo III was the #1 best-selling PC game at retail, breaking PC-game sales records with more than 12 million copies sold worldwide through December 31, 2012.
This article was originally published in forum thread: WoW Down to 9.6 Million Subscribers started by chaud View original post
Comments 963 Comments
  1. Mondroc's Avatar
    Quote Originally Posted by Zokten View Post
    Yes but they always had a new high. Now they have peaked and just drop lower.

    I missed where anyone said anything about "dead"
    Wasn't said, definatly implied though. (Well at least dying was)
  1. draykorinee's Avatar
    Quote Originally Posted by Garian View Post
    A 500k drop in subs is huge. Especially if they are in the U.S. or Europe.
    Its still hardly anything to be concerned about.
  1. Garian's Avatar
    Quote Originally Posted by Destil View Post
    He's not putting a positive spin on a huge loss. Are you kidding?

    400k-500k is barely anything.

    Remember when they lost over a million subscribers in ONE quarter?
    U.S. and European players pay more. If these are mostly eastern losses then you can put your positive spin on it.
  1. Zokten's Avatar
    Quote Originally Posted by Dreammage View Post
    And WoW is still 9.6 times bigger than it's closest competitor.
    At this current time, wasn't the case in the past though.
  1. McCronCronz's Avatar
    9.6M as of December 31, 2012. This could be down more, or up.. who knows.

    Now take away the gold farmers, hackers and bots and what would the number be?

    Even after all of this. This game isn't close to dead.
  1. shadofall's Avatar
    and how many were accounts in the recently banned wintrading
  1. Goldjman's Avatar
    Quote Originally Posted by Drekmar View Post
    GOOD! Wotlk and Cata badies are leaving!
    False. Vanilla and BC players who tried the game again are leaving. out of 40 players I know who tried again, only one still plays.
  1. Thorim's Avatar
    Quote Originally Posted by thevoicefromwithin View Post
    Yay. An end of the market stranglehold is on the horizon. Good news.
    You know 9.6 million people playing a game isn't quite "an end on the horizon".....jeez.
  1. mysticx's Avatar
    Let's keep in mind that WoW is over 8 years old by now, so yeah, it's hardly a surprise that its (subscriber)-peak is behind us now, keep in mind though that few games keep going for 8 years with this relative number still playing, WoW has about 75% of the playerbase at its peak now (IIRC there were 12 mil players somewhere in Wrath, not sure though), with all the MMO's that are either dead or footnotes in gaming history after a year or two, 9.6 million people after 8 years is quite an achievement still...
  1. Pancha's Avatar
    This was to be expected. World of Warcraft will be well above the rest for years to come, but it's past its glory days.
  1. Matchu's Avatar
    Quote Originally Posted by Zokten View Post
    Yes but they always had a new high. Now they have peaked and just drop lower.
    It's still above pre-MoP levels?
  1. isuridedes's Avatar
    I think what most of the "500k? So What?" crowd is implying is this. In the grand scheme of things the loss of 500,000 subscribers will in no meaningful way impact the current game. Servers will not be merging. Subscription fees will not be decreasing (or increasing). Expansions and content will not be churned out at a greater pace, nor will micro-transactions burst into being at a greater pace than they already have been.

    Subscription-based services are rarely as stable as one might dream. But we're talking of a drop from 10,000,000+ to 9,600,000. That's not even 1/10th of the subscription base. That's not even 1% of the subscription base. It's not even outside the realm of acceptable subscription losses given past quarterly earning reports and the general ebb and flow of World of Warcraft subscriptions.

    Every time an expansion launches subscriptions soar. Then subscriptions dwindle down until a major content patch. Then they go back up again. Then as we wait on the next patch they taper down. So forth, so on. One day WoW will fade away into nothingness, but a 500,000 subscription loss isn't going to hasten it into an early grave.
  1. Immitis's Avatar
    Quote Originally Posted by Garian View Post
    U.S. and European players pay more. If these are mostly eastern losses then you can put your positive spin on it.
    they made over a billion dollars in profit. thats the positive spin. subscribers mean nothing as long as the game is profitable
  1. Mondroc's Avatar
    Quote Originally Posted by Zokten View Post
    At this current time, wasn't the case in the past though.
    When has any other MMO held even a million for more then a month launch? (Excluding GW2 as everyone who ever bought the game is an "active subscriber" even if they havent played since launch)
  1. Zokten's Avatar
    Quote Originally Posted by Mondroc View Post
    Wasn't said, definatly implied though. (Well at least dying was)
    Dead wasn't implied.

    Seems you don't know why people use "dying" in relation to MMOs.
  1. Stede's Avatar
    The rest of the Annual Pass subs should expire by June. Expect more subs to drop off.
  1. Lolman's Avatar
    Quote Originally Posted by Mondroc View Post
    500k is more then most other P2P mmo's have in active players. Give me a break.
    I hope you realize, that if that 500k is from U.S or Europe, that is a huge deal. I assume 4-7 mill players alone are from outside those 2 continents.

    I expect more subscriber decrease in the coming months. 500k was just the beginning. I don't get why people still playing this old game. No matter what blizzard puts in, an old game, will always remain an old game.
  1. Courierrawr's Avatar
    Quote Originally Posted by Mondroc View Post
    Every mmo is in decline. People quit and come back.. WoWs numbers are only bigger because they can be. If you only have 250k playing, losing 25k is around the same amount. You say WoW's golden age is over.. based upon what? At least it had a golden age.
    Based upon the fact that the game hasn't been at it's peak number of players since 2010?

    It's been losing players since Q1 2011, even MOP which is a great expansion couldn't stop the sub loss.
  1. Drekmar's Avatar
    Those who left are probably people that havent played prior to WotLK, because they cant handle the grind and effort which the game requires again.
    Its nothing to be upset about, wotlk and cata kids...
  1. Saeran's Avatar
    Who gives a rat's a*se about sub numbers as long as you enjoy the game?

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