MMO-Champion - WoW Down to 9.6 Million Subscribers
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WoW Down to 9.6 Million Subscribers
Activision Blizzard's press release states that World of Warcraft is down to 9.6 million subscribers as of December 31, 2012. This is lower than the amount of subscribers from the "over 10 million" announced for Q3 2012. A few other interesting points:

  • Mists of Pandaria was the #3 best-selling PC game at retail.
  • Diablo III was the #1 best-selling PC game at retail, breaking PC-game sales records with more than 12 million copies sold worldwide through December 31, 2012.
This article was originally published in forum thread: WoW Down to 9.6 Million Subscribers started by chaud View original post
Comments 963 Comments
  1. bungeebungee's Avatar
    The only thing that has changed is the devs.
    Sigh. No, look in the mirror. Depending on when you (and others) started playing, you're up to eight years older. Hopefully, things have changed in your life. The international economy and general stability of our world has changed. You've likely graduated from college, possibly from high school too. If you haven't gotten married and/or had kids yet, numerous others have. MMOs in general have become just another form of entertainment, instead of something cool and new. The player base has probably changed more than any other element; that is in no small part due to those who have been playing for years and wonder why -- after 20+ hours per week -- the game doesn't hold their absolute interest as it once did. When you get married, you will also find that there comes a time when you can see your partner naked and not immediately tackle them for hours of sweaty make out. Welcome to getting older.

    TV shows and even many marriages are doing well if they survive half as long as WoW has. The ZOMG subs went down schtick has gotten to be like watching ducks fed at a pond: "Look, here comes the bread/another report ... everyone run around, flap your wings and quack!"
  1. KClovesGaming's Avatar
    An 8 year old game with a monthly fee and it STILL has close to 10 million subs. I really don't care what people say negativity wise. To me, that is absolutely incredible. Mists of Pandaria is also (to me anyways) one of the best expansions Blizzard has ever released. It doesn't beat BC, but it is still up there. Lastly, nothing lasts forever and I still enjoy the game, so I will continue until it stops being so.
  1. bigjohnburger's Avatar
    Quote Originally Posted by bungeebungee View Post
    Sigh. No, look in the mirror. Depending on when you (and others) started playing, you're up to eight years older. Hopefully, things have changed in your life. The international economy and general stability of our world has changed. You've likely graduated from college, possibly from high school too. If you haven't gotten married and/or had kids yet, numerous others have. MMOs in general have become just another form of entertainment, instead of something cool and new. The player base has probably changed more than any other element; that is in no small part due to those who have been playing for years and wonder why -- after 20+ hours per week -- the game doesn't hold their absolute interest as it once did. When you get married, you will also find that there comes a time when you can see your partner naked and not immediately tackle them for hours of sweaty make out. Welcome to getting older.
    I'm talking about the game, a good game should evolve and keep players around no matter the circumstances. If wow was still good I would be playing, as I'm sure many people would be. Yes there are people who don't have the time to play but those are far fewer than those who just want a game because you can just adjust your play time, not needing to completely give it up. My brother's psychologist at UCI plays wow and he's 30+. Games are a good way to take your mind off stresses.
  1. Zaqwert's Avatar
    Quote Originally Posted by Pancaspe View Post
    It is so hilarious to watch the pathetic predictions, or should I say pleading, of The Haters.

    WOW has AT LEAST 20 Years left.

    That is a long time to hate.
    Weren't you the one predicing that MOP would bring WoW to over 15 million subscribers easily?
  1. Getreuer's Avatar
    500k is a high number but the game is also getting "old" so it didnt really surprise me.
  1. balir's Avatar
    Quote Originally Posted by sTyLnK View Post
    An 8 year old game with a monthly fee and it STILL has close to 10 million subs. I really don't care what people say negativity wise. To me, that is absolutely incredible. Mists of Pandaria is also (to me anyways) one of the best expansions Blizzard has ever released. It doesn't beat BC, but it is still up there. Lastly, nothing lasts forever and I still enjoy the game, so I will continue until it stops being so.
    These are my thoughts exactly. Well said.
  1. Gratlim's Avatar
    500 just as I thought. I hoped it would be less..

    It's the bill for a terrible season 12 combined with dailygrinding for pve (imo) while making low level pvp the worst experience ever with non-scaled basline resilience at 40% and god mode priests. I expect those to pick up in 5.2 with pvp weapon for honor and nerfs though.

    Raiding in MoP is top, no reason to subs to fall as fast as in Cata
  1. Arganaut's Avatar
    It's not really rocket science.
    1) WOW continued to be a hugely popular game and MMO leader by a long way
    2) the fact that MOP was 3rd biggest selling game proves that many remain attracted to WOW
    3) the fact that there has been (proportionally) a large % decline proves there were aspects of the game that people were not happy with and their response was to unsubscribe. Speculate away... I'm Going with dailies and alt-repeat ability
    4) we're at the end of the patch where folks have ran out of things to do, and on the brink of the next big patch, can we anticipate a % return
    5) Blizzard will listen and address those areas they got wrong. The game will move forward with continued popularity with Blizzard adapting the game to suit the audience. Occasionally getting things wrong but on the whole getting the package right.

    The end.
  1. FluFF's Avatar
    Quote Originally Posted by Immitis View Post
    heres the opposite of that argument. i enjoy the way dailies tell storylines much better than the way raids or dungeons do. i hope raids and dungeons can go DIAF

    i wonder how much you would enjoy that
    How the hell does that boring hole of Golden Lotus dailies actually tell a story lol , only thing remotely worth doing is Shieldwall.
  1. Afrospinach's Avatar
    I don't get why every single time there is a dip in the subs there has to be this massive "it's all over" discussion. There is is concept in business called the product life cycle, it is damn near universal, and it says that after a time a product will decline and possibly disappear completely. It's not rocket science. WoW has already broken the mould with it's longevity relative to it's competitors an is already exceptional, it is still enjoying a large and stable player base for an 8 year old MMO. One day it is going to decline and disappear, this is not an intelligent or insightful prediction, anyone who is not completely clueless knew this would happen the moment they switched on the servers, however, parroting this while the game is still overtly healthy *is* just stupid. One day you will be right, but you won't get any validation from me or anyone with and common sense what so ever because it is like predicting someone who was born will eventually die, cue fight club esque pseudo intellectualism of "on a long enough time lime the survival rate of everyone is reduced to zero". Oooooh, deep.

    You know, I have tried a bunch of MMOs and none of them did it for me, but I don't go around trolling people that enjoy them about their "bad" decisions because I prefer WoW. It is pathetic, if you are here trying to convince people that like the game that they shouldn't, you should really check yourself. I am interested in sub numbers, but it is not going to stop me playing a game while I enjoy it whatever the outcome.
  1. Coldkil's Avatar
    WoW is old, end of story. Still it's an enjoyable gam and its decline can be slowed but not stopped.

    People simply grow, change, get tired of the game and move somewhere else. Not counting the fact that gaming habits have changed a lot - you don't find anymore people going to play sustained and tight schedules, casual gaming is the new frontier (with all the pro and cons of the case).

    Still playing since FOR ME there are no other good options. Probably i will leave when Titan is announced.
  1. Granyala's Avatar
    How the hell does that boring hole of Golden Lotus dailies actually tell a story lol , only thing remotely worth doing is Shieldwall.
    GL does tell a story More so than Shado pan. Read the quest texts.

    Now August Celestials on the other hand... THAT one was really unnecessary.
  1. Kudos's Avatar
    Most of these losses are likely from the people that were locked in with the Annual pass, who haven't played for a while. In fact, many people in a previous thread suggested there would be large losses, based on the amount of accounts data mined from GuildOx who had Tyrael's Charger, but had not leveled to 90 yet.
  1. Mauretto's Avatar
    Still impressive numbers. I don't get all the hate comments in this thread. 9.6 million playing a single game, in a subscription based model, it's insane, especially nowadays.
  1. Die Hard's Avatar
    It still has 9 and a half million more subs then any other "wow killer" that's been out in past 7 years...not to mention with monthly sub vs free.
  1. Mauretto's Avatar
    Quote Originally Posted by Afrospinach View Post
    I don't get why every single time there is a dip in the subs there has to be this massive "it's all over" discussion. There is is concept in business called the product life cycle, it is damn near universal, and it says that after a time a product will decline and possibly disappear completely. It's not rocket science. WoW has already broken the mould with it's longevity relative to it's competitors an is already exceptional, it is still enjoying a large and stable player base for an 8 year old MMO. One day it is going to decline and disappear, this is not an intelligent or insightful prediction, anyone who is not completely clueless knew this would happen the moment they switched on the servers, however, parroting this while the game is still overtly healthy *is* just stupid. One day you will be right, but you won't get any validation from me or anyone with and common sense what so ever because it is like predicting someone who was born will eventually die, cue fight club esque pseudo intellectualism of "on a long enough time lime the survival rate of everyone is reduced to zero". Oooooh, deep.

    You know, I have tried a bunch of MMOs and none of them did it for me, but I don't go around trolling people that enjoy them about their "bad" decisions because I prefer WoW. It is pathetic, if you are here trying to convince people that like the game that they shouldn't, you should really check yourself. I am interested in sub numbers, but it is not going to stop me playing a game while I enjoy it whatever the outcome.
    Exactly my thought. I really don't get how someone can say WoW is dying when it still has 9.6 millions active subscribers. People are indeed pathetic as you've already said. And I'm in any way a fanboy, I play also Guild Wars 2 occasionally, but people who act like that make me laugh. This WoW hate is pointless and stupid.
  1. Chickat's Avatar
    Did no one listen to the thing? Morhaime said that most losses were in the east, meaning the losses hardly even matter.

    In fact he said China which means that wow lost maybe 100k subs in the west, so big deal? To me this just proves that MoP is doing very well, because out of all the people that came back 1m of them like it over cata.
  1. Myzou's Avatar
    It's going to continue dropping so long as they believe "they know best" when it comes to reputation and making it near impossible to play alts.
  1. Darksoldierr's Avatar
    9,6M? This game is dead.
  1. Hakto's Avatar
    Quote Originally Posted by Duster505 View Post
    Pet battles and pandas provide entertainment for some ye.

    But from my point of view. If a 12 million sub based MMO game is not able to keep their game updated with decent content and good progress... Then it shouldn't be a sub based game. Thats how bad Blizzard is doing atm. They have failed alot of their former players with very poor choises in the past 3 years. LFR for example is a total insult for ppl that want to do raiding - but are unable to spend 20-30 hours per week in normal raids. Thats the first thing Blizz needs to fix. PROPER raid progress in normal mode.. Right now less than 3% of the playerbase have done all bosses in normal mode. Reason ? Cause Blizzard made normals harder than what they were before. At the same time many old sub based gamers that want to play meaningfull raid progress and still have real life are focred into LFR... Or like me... just quit. Cause LFR is the lowest of low - almost as low as daily quests. And guess what... thats the two things BLizzard offered for their RPG systems in MOP....
    There are plenty of people that have limited play time yet still manage normal raid progression quite well, stop looking for excuses.

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