WoW Down to 8.3 Million Subscribers
Activision Blizzard's press release states that World of Warcraft is down to 8.3 million subscribers. This is a loss of 1.3 million, down from 9.6 million last quarter. Most of the loss came from the East once again.

  • Blizzard expects to have less subscribers at the end of the year than they do today.
  • Most of the decline in subscribers came from China.
  • There has been less engagement by casual players.
  • Blizzard is going to work on improving the experience for returning players.
  • Blizzard All Stars and Titan will not be released in 2013 according to the slide below.
  • Heart of the Swarm was the #1 PC game of the quarter, selling 1.1 million copies in two days.
  • There has been increased competition with F2P games in Asia.
  • Players consume content faster and subscribe and unsubscribe as new content is added.

This article was originally published in forum thread: WoW Down to 8.3 Million Subscribers started by chaud View original post
Comments 904 Comments
  1. Belize's Avatar
    Quote Originally Posted by Tureni View Post
    Queue the "RARARAAAR WOW IS GNA END SOON" crowd
    Indeed... 8.3 million is still more than all the other MMOs though (not all combined derp)
  1. Nkagnito89's Avatar
    "Most of the loss came from the East once again." This seems to be what a lot of people are going to miss and blow the loss out of proportion. Should be fun to watch, sucks that the subs are down though.
  1. Oneirophobia's Avatar
    I only unsubscribed because the content doesn't really suit me. I'm just not enjoying the theme. I tried, I really did, but at the end of the day it just doesn't feel like the other expansions did.
  1. Tomana's Avatar
    Quote Originally Posted by crakerjack View Post
    jeez, don't take your anger out on me... I'm sorry your game isn't as good as you like to believe it is... just because you're mad doesn't mean you have to show hostility towards me.
    Anger or not, he's right. MMO market is no longer growing, and is in fact quickly decreasing, with new brands failing to claim a more-than-niche part of the cake.
    OT: It seems that Eastern market is volatile. Little wonder with all those F2P MMOs running around there.
  1. Suggs's Avatar
    Quote Originally Posted by Sky High Shark View Post
    note how they say the east. which for some reason to me sounds like they are cracking down on those gold farmers.
    oh look another post from someone that will believe anything that comes out of there own mouth.
    You keep telling yourself sub losses of this amount are from gold sellers that have been busted while the rest laugh at your expense.
  1. Kalanock's Avatar
    Quote Originally Posted by crakerjack View Post
    I knew it... I'm sorry to those who wanted to see the numbers go up or wanted something better, but all those arguments I made about WoW being nothing like it used to be and people quitting because they're sick of what WoW has become... Wow it really does feel good to be right, i never doubted myself, but damn I was right.
    Stroke your ego more, but you couldn't be more wrong. While yes I am sure SOME of the subs were lost for that reason.. more so a lot of them are from the EAST which means probably farmers moving onto other games, or realizing hey i don't need 20 accounts to make gold anymore since there's such an influx and availability of it now.. so reducing down their backend cost to make money.
  1. Collected's Avatar
    Quote Originally Posted by Suggs View Post
    So what your saying is people buy the expansions, play half of it or just the first tier then quit then wait till next expansion and do the same???
    I think that's pretty accurate. It is for me. I bought MoP, dinged 90, did some dungeons, did some heroics, did a few days of dailies, and quit. It's the same with any game that people have "quit" who dip their toes back into the water.. it's very difficult to keep their attention. Will I repeat the above with the next expansion? Maybe. If it looks good and I have hopes it might entertain me again.

    I've been playing WoW since 1.10. The days of daily play are long gone for me. But expansions do still spark a little interest. But sadly it doesn't last long.

    Roll on Titan.
  1. Vegemeat's Avatar
    Like someone else said, you can't really expect people to stay subbed when LFR drop rates are terrible, they keep adding dailies upon dailies and hide everything behind rep grinds while making it all alt unfriendly at the same time.
  1. gcsmith's Avatar
    Quote Originally Posted by mimee View Post
    Of course they are losing subs..

    1 hour long queues for LFR.
    1 hour wasted killing bosses and all you get is bag of gold. *rinse - repeat next week same results*
    Everything having a horrible drop rate... SPecially mounts.

    And to fix the subs.. Maybe create Vanilla/BC servers? That would bring people back.
    Vanilla servers wont bring people back, all it will do is make people realize how bad vanilla was compared to where we are now.

    Also bag of gold is better than nothing. What do you want? to get gear all in 1 day and never need to raid again?
  1. Xe4ro's Avatar
    Not concerned really. I mean do you know how much that number is still? Enough for such a game
  1. Astrana's Avatar
    Quote Originally Posted by chaud View Post
    • Call hasn't started yet
    What is "Call"?
  1. isadorr's Avatar
    Quote Originally Posted by Nirron View Post
    With the increase in player base the community went to shit. A decrease will only improve the quality of the community.
    Not if the bads are the ones staying and the good players are the ones leaving which has been the case of late, at least on my realid as progression guilds are having a real hard time recruiting good players and only so many people can be carried even in 25man progression.
  1. Sunstrider's Avatar
    This game should have been F2P since the end of WOTLK. Nothing new or innovative in the last 2 expansions, just recycled content and ideas.
  1. Madcloud's Avatar
    aw man they ONLY have 8.3 million now!? jeez...thats SO low... AMIRITE?!
  1. mmoc1cb88fe73b's Avatar
    I think I'm speaking for others, as others have spoken (be)for(e) me:

    Didn't expect such a big drop, although I left ... ago myself.
  1. Dasn's Avatar
    So what game are you guys planning on playing now that WoW has died? I've heard that Guild Wars 2™ is an excellent option for anyone interesting in trying a lively and active MMO.
  1. mmocc4aeabadc8's Avatar
    Quote Originally Posted by Tankot2008 View Post
    They'll be aight. I as a subscriber am enjoying the game. Not always about quantity.
    But people wont pay 20$ each month just to enjoy the game once in a while. It feels like Blizzard ran out of ideas years ago really..
  1. absurdgamertag's Avatar
    Say Goodbye to Ghostcrawler and his Daily Realm of Torture!
  1. Sky High's Avatar
    Quote Originally Posted by Suggs View Post
    oh look another post from someone that will believe anything that comes out of there own mouth.
    You keep telling yourself sub losses of this amount are from gold sellers that have been busted while the rest laugh at your expense.
    was making a bit of a joke. and since I'm not one of those 1.3 million I could give a shit one way or the other.
  1. lockedout's Avatar
    Quote Originally Posted by Sargerus View Post
    that's only natural, wow will keep bleeding subs until next xpac
    It's always losses from the east. Meanwhile on NA servers there is no one.

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