MMO-Champion - WoW Down to 8.3 Million Subscribers
WoW Down to 8.3 Million Subscribers
Activision Blizzard's press release states that World of Warcraft is down to 8.3 million subscribers. This is a loss of 1.3 million, down from 9.6 million last quarter. Most of the loss came from the East once again.

  • Blizzard expects to have less subscribers at the end of the year than they do today.
  • Most of the decline in subscribers came from China.
  • There has been less engagement by casual players.
  • Blizzard is going to work on improving the experience for returning players.
  • Blizzard All Stars and Titan will not be released in 2013 according to the slide below.
  • Heart of the Swarm was the #1 PC game of the quarter, selling 1.1 million copies in two days.
  • There has been increased competition with F2P games in Asia.
  • Players consume content faster and subscribe and unsubscribe as new content is added.

This article was originally published in forum thread: WoW Down to 8.3 Million Subscribers started by chaud View original post
Comments 913 Comments
  1. Chuck's Avatar
    Quote Originally Posted by Zdrasti View Post
    Personally I think everything started going downhill after TBC when they shifted from the core philosophy of releasing most of the content at launch and design it properly so there is a natural progression that spans the entire length of the expansion for most of the player base. Having something to work towards, especially as a team, is critical to an MMO. That changed in wrath and their astronomical climb suddenly plateaued.
    Interesting theory tbh... Something to think about. I guess having "WHOLE" content as an expansion and slowly climbing up to it is better VS patched content with unknown milestones that artificially gate the flow of expansion making it feel like a hamster wheel every patch (get minimum gear, do LFR, do raids) till next patch hits and you have to do the wheel again.
  1. LeginNoslen's Avatar
    No seriously, where is todays real article.
  1. Yakshamash's Avatar
    If any of Blizzard fucktards read this comments... Where are EU/US numbers? I don't play in China. I don't care. It's not chinese info site. With 1 guild in BC/Wotlk/Cata, I changed 5 guilds in MoP, because of players decline. When you gonna merge servers and balance population? If you don't to, where are free transfers??? No one wanna pay 20€ for transfers, there are guilds with 100+ members that quited, bcs of your imba faction balance 0.001/1 per servers. GG Blizzard. Say Hello to tard Bobby Cottick from EU.
  1. Rhelyo's Avatar
    People always seem to be seeing the part which the glass is full which is ok.But u also need to see the empty side.It's true WoW is nr1 on subs and i'm glad its still doing fairly ok on numbers,but the people defending this game also needs to ask themselves " why did it lose 1,3 mil subs".Obviously something is wrong and there are several people here pointing some of the issues this game has:
    -Tons and tons of dailies
    -bad theme this expac (got nothing against pandas but makes me lol now that i see the lost in subs came mostly from China which the expac's theme is)
    -very alt unfriendly
    -game going down since Wotlk

    Again to people defending this game.Remember there was a time when there were 12 mil or so subs,now dropped to 8,3 mil, on next call who knows.Ask yourselves why its dropping.
  1. Etna's Avatar
    Quote Originally Posted by squidbear View Post
    did a little audit on you buddy, didn't make for good reading. seems your 2500~mmr and hardcore raiding experience actually means you didn't break 2.2k in 3s and didn't even clear Karazhan until Cataclysm was released.

    http://us.battle.net/wow/en/characte...kerjack/simple

    so you don't have the experience, you were never any good at the game (bloodlust? time warp w/speed boost... what does that even mean?), you don't know what you're talking about but you still log onto the game (you were PvPing in March) and you still come onto a WoW forum.

    ---------- Post added 2013-05-09 at 12:13 PM ----------

    I don't know why people care what the sub numbers are. I could care less if WoW lost 5million subs, as long as my guild didn't lose enough members that we couldn't raid on Sunday.

    He cleared Grull on 10/14/2008, Wrath of the Lich King was released on November 13, 2008. I don't believe he raided when it was "hard" but it is possible that he has done Karazan and Magtheridon the previews year. We only got achievements during 2008 hallowed and they only tracked progress till 3 months or so before, I had the atonement done for Black temple but had to later kill Magetheridon to received the achievement, hell had a friend with the Champion of Naru title but no Magetheridon kill on his achievement page lol.

    I don't believe he raided past that. In that character for example he is only friendly with Ashtongue Deathsworn and honored with The Scale of the Sands. Like he just went for a run or 2 to MH/BT and got all the rep from trash.

    BUt it is totaly possible that he had donne great in PVP after all he has the 2000+ 3v3 achievement. 2500 mmr is totaly possible to reach over 2200 in certain Battlegroups
  1. Tomana's Avatar
    Quote Originally Posted by Rhelyo View Post
    Again to people defending this game.Remember there was a time when there were 12 mil or so subs,now dropped to 8,3 mil, on next call who knows.Ask yourselves why its dropping.
    Because it's 8 years old and gets a lot of competition these days?
  1. Valech's Avatar
    RIP WoW... again.
  1. mikencarly's Avatar
    Most of the decline in subscribers came from China.this is were the trolls are failing at they have zero to do with me at all back to wow i go!
  1. Lichking's Avatar
    Remember that WoW is a network economy, the more people play WoW the more people wish to play WoW, just like facebook.

    1.3 million users lost in one period could mean a bigger drop for the next period if Blizzard doesnt take fast action.
  1. Suggs's Avatar
    Quote Originally Posted by isadorr View Post
    Titan is being marketed as a E-sport and if you do any google searching you will see the comments on Titan being like BC, no nerfs, high difficulty, and a game that can be taken seriously unlike nerfed for bads wow, wow will be left behind for the casuals/bad.
    What part of your ass did you pull that comment from because it certainly wasnt from your brain.
    Always makes me laugh when the wow scrubs diss themselves.
    Whats more of a concern than wow's sub numbers is the amount of players that give far too much a fuck about it all, yes you are all sad cunts.
    'Sub numbers this sub numbers that fap fap fap'...seriously, get a fucking life.
  1. Spike`'s Avatar
    its from China because Gold Market is going downhill super fast, really who in this days needs to buy gold? its so easy to get just by doing the Dailys
  1. Guinzil's Avatar
    "Seriously you guys, WoW isn't dying! Disregard the fact we lost 1.3 million subscribers in 3 mere months, those were all Chinese players anyway which doesn't affect me in any way whatsoever!"

    Get real.
  1. Utinil's Avatar
    Quote Originally Posted by Mormolyce View Post
    Good god man, don't try to cap VP in one day.

    Mine's always capped by the end of the week and all I do is 4 LFR queues spread out over the week, a heroic+scenario every other day when I can be bothered, and some easymode IOT content for some bonus VP. I'm capped by Sunday and it's effortless.

    The biggest problem Blizzard is having is this mentality of older players that they need to grind things out immediately instead of doing them at a more relaxed pace.
    How about giving the choice of grinding it out right away or spending the whole week on it?
  1. Tomana's Avatar
    Quote Originally Posted by Xihuitl View Post
    I know the limitations of using forums as a representative of the wider gaming population, but to just dismiss it as irrelevant is highly ignorant.
    Of course, but so is thinking that it represents the aspiration of the whole (or even majority) of players.
  1. ComputerNerd's Avatar
    Despite all the flaming over the game being too "casual", it is the casual player numbers which are suffering.
    The game is a pretty steep learning curve for those not experienced with the genre.

    I saw another thread recently complaining about the cost of the subscription, when it is the region which has on average a far lower monthly payment where subscriptions are dropping most.

    Shows what utter rubbish the playerbase is constantly spewing out.

    If they were to be believed, the game would have been dead 5 years ago.
  1. caballitomalo's Avatar
    There is some really sound reasoning and analysis going here.

    Who would have known that MMO-champ forums were filled with finantial experts who specialize in international video game business?

    Teh n00bz @ blizz needs to L2 makez wow!
  1. Nienor's Avatar
    If any of Blizzard fucktards read this comments... Where are EU/US numbers? I don't play in China. I don't care. It's not chinese info site. With 1 guild in BC/Wotlk/Cata, I changed 5 guilds in MoP, because of players decline. When you gonna merge servers and balance population? If you don't to, where are free transfers??? No one wanna pay 20€ for transfers, there are guilds with 100+ members that quited, bcs of your imba faction balance 0.001/1 per servers. GG Blizzard. Say Hello to tard Bobby Cottick from EU.
    Agree 100% on this! Empty or terribly imbalanced servers are a huge problem that is being TOTALLY ignore in the name of fat transfer $$$$$
  1. Tomana's Avatar
    Quote Originally Posted by caballitomalo View Post
    Who would have known that MMO-champ forums were filled with finantial experts who specialize in international video game business?
    But all forums are filled with experts, it's even called expert networks!!!
    /sarcasm off
  1. Shivaji's Avatar
    The Sky is falling! The Sky is falling. I still do not understand why anyone is concerned with the rise and fall of subs to any game. I am sure that if it were down to 2 million subs Blizzard would still be making enough money on it to keep plugging along.
  1. caballitomalo's Avatar
    Ok, on a serious note.

    No one in their right mind could expect the game to continually grow. As things are right now, the game grows a bit when an xp is released then drops quarter to quarter (nothing unexpected or different from before).

    The game is old now and even though its aged incredibly well, the world in whic we live right now is rather different. The game market is filled with mobile games, free to play games, other mmos and plenty of other venues that compete with wow.

    Expecting the game to keep up a 10+ million monthly paying subscriber base or even ask to make it grow is just dumb.

    This doesnt mean that it will go away. Even at 5 million the game is a healthy money maker that any company would kill for.

    Eventually the game will end. Not this year or the next, but at some point it has too.

    Most of the loss comes from China, where free to play games are gaining a lot of ground.

    The game is still in good health and its rather slow decline gives them plenty of time to plan their next move.

    Blizzard is one of the greatest video game developers of all time.

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