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WoW Down to 7.7 Million Subscribers
Activision Blizzard's press release states that World of Warcraft is down to 7.7 million subscribers. This is a loss of 600,000 subscribers, down from 8.3 million last quarter. A call about the shares purchase will take place on July 26 at 8:30 AM ET, so check back then for any more comments on subscriber numbers. The regular earnings call will take place on Thursday, August 2nd.


Activision Blizzard Purchases Shares From Vivendi
Activision Blizzard is purchasing 429 million shares from Vivendi for $5.8 billion. This purchase is financed with $1.2 billion of cash that was on hand and $4.6 billion of debt proceeds, leaving them with a $1.4 billion of net debt at the end of the deal in September 2013.

An investment group that includes Bobby Kotick and Brian Kelly, who put up $100 million together, as well as Tencent and other partners is purchasing 172 million shares for $2.3 billion. This group will own 24.9% of the company and Vivendi will retain ownership of 83 million shares (12%) of the company.
This article was originally published in forum thread: WoW Down to 7.7 Million Subscribers, Activision Blizzard Purchases Vivendi's Shares started by chaud View original post
Comments 445 Comments
  1. Blaschnack's Avatar
    Quote Originally Posted by Nelle View Post
    The Sky is Falling!
    I came here with exactly this statement in mind ^^
  1. Xjev's Avatar
    Quote Originally Posted by OneSent View Post
    This is about the same number of subs the game had during the first few months of The Burning Crusade.

    I guess 10-man raiding, LFR, heirlooms and a ridiculously easy catch-up system isn't enough to keep people playing. Perhaps we should go back to the TBC/Wrath model, when the game was growing exponentially.
    TBC/Wrath model used to work those days, but now there is not enough incentive for players to put that much time and effort into game
  1. Bichoverde's Avatar
    Knowing how often trick at ALL sure that number does not exceed five million
  1. Aerisot's Avatar
    Quote Originally Posted by OneSent View Post
    This is about the same number of subs the game had during the first few months of The Burning Crusade.

    I guess 10-man raiding, LFR, heirlooms and a ridiculously easy catch-up system isn't enough to keep people playing. Perhaps we should go back to the TBC/Wrath model, when the game was growing exponentially.

    Oh, the investors will not be happy about this. They will start to panic and if Blizzard has even the slightest inclination to go to a free-to-play model, subscription losses like this and the ones from last quarter will only make it seem more profitable to those greedy shareholders than sticking with the sub model. Especially when you've got companies like EA boasting about their artificially inflated number of players who flooded back to SWTOR after it went F2P.

    I love World of Warcraft and do not wish to see it go F2P. But, once that happens, the passion (what little left there is) will be completely gone and the death of the tried and true original MMO model will be sealed for good.
    All the MMO's that went F2P only had about 100k or less people still playing, WoW will not be following that model for quite sometime...maybe never.
  1. LowGear's Avatar
    I've played WoW rather regularly for somewhere near seven years, but I'll be honest that my interest in the game is starting to dwindle. The quality of Mists continued to decline as time passed and I've recently gained interest in Wildstar, so that is distracting me. It also doesn't help that the people I've played with for years either don't have the time to play or just aren't on around the same time I am.

    All-in-all I'm not too surprised about this loss of subscriptions, saddened? Yes. Surprised? Not really. WoW will survive, hopefully the new expansion will bring back some punch. The REALLY depressing part is I have fallen in love with the Monk class, but don't enjoy it enough to play the game for more than a few hours at a time.
  1. mmoc4cb22a2d77's Avatar
    GG Blizzard and now you have it - focus on casual players, they come and the leve, while hardcore players would stay(and they didnt because of what game become)
  1. PaladinBash's Avatar
    Don't see why people are concerned if people don't like the game and quit. Hell I can't wait for all the so-called 'raiders' that hate the much improved casual approach the game's taking to just leave. They complain enough about LFR and Legendary chains and other silly things but never quit.
  1. ohshift's Avatar
    Oh boy, here we go
  1. Theupsman's Avatar
    Quote Originally Posted by raas View Post
    GG Blizzard and now you have it - focus on casual players, they come and the leve, while hardcore players would stay(and they didnt because of what game become)
    Ok, dunno where you get you data...but hardcore players are the minority and always have been. If blizz could choose to lose ALL the hardcore players but retain ALL the casual players, they would be in a much better position.
  1. buddah13's Avatar
    Quote Originally Posted by LowGear View Post
    I've played WoW rather regularly for somewhere near seven years, but I'll be honest that my interest in the game is starting to dwindle. The quality of Mists continued to decline as time passed and I've recently gained interest in Wildstar, so that is distracting me. It also doesn't help that the people I've played with for years either don't have the time to play or just aren't on around the same time I am.

    All-in-all I'm not too surprised about this loss of subscriptions, saddened? Yes. Surprised? Not really. WoW will survive, hopefully the new expansion will bring back some punch. The REALLY depressing part is I have fallen in love with the Monk class, but don't enjoy it enough to play the game for more than a few hours at a time.
    I am the same way, i dont touch any other of my characters but the monk, and i sit in SW by t he fountain across the AH waiting in 30 minutes ques for Alt Valley, only to lose get 50 honor , and do it again, i cant bring myself to run dungeons anymore or do anymore dailies , and 5.4 is bringing us the "timeless isle" another daily zone so we can daily while they open raid wings, i only purchase time cards now too, i cant bring myself to sub up

    the game is very stale now , and the carrot on the stick is shrinking while the pole on which its extended is getting longer, only to be told "there's more to do" , in fact there is not, they just stagger the time it takes to earn things,

    anyway, ill get a time card here and there, but , i am rather done playing this game , same grind, same 'meh' reward
  1. jb247's Avatar
    WoW will likely be around in 10 more years, in one form or another- the game is not going to die anytime soon. With that said, 600k subs is nothing to say "who cares" about, and you can be certain that there will be a few closed door meetings concerning it.
  1. hawtlol's Avatar
    Quote Originally Posted by Xjev View Post
    TBC/Wrath model used to work those days, but now there is not enough incentive for players to put that much time and effort into game
    The difference between the amount of time it took to actually get good gear is about the same amount of time as it currently takes. You just now do it in a more boring way by repeating the same shit over and over. Instead of doing a long quest chain that provides lore to the raid you are doing so you can even step inside of it, you are just doing the same quests enough times a week for tokens so you can run LFR and possibly a normal/heroic mode too if you are really trying to upgrade your gear and money for enchants and gems.
  1. Kelathos's Avatar
    A friend wanted me to play WoW again. I was going to go for it, I have not been subscribed for over 6 months. (My heart lost it much longer than that... but annual pass...opps...) Turns out, I don't qualify for Scroll of Res. No benefits. No lvl 80 character on a realm with my friend. Okay... leveling... is really hard to get through, but maybe I'd give it a shot. Then comes the down payment. I'd need to buy Mists, start a new sub... maybe a 3 month chunk. That's a lot up front, for something that may not pan out into a long term renewed interest.

    I just want to see if there's a spark... but there's this barrier.

    Speaking of barriers. Until I can freely join guilds cross server, how am I going to use my main character(s) to find a suitable 25man raiding guild? That's why I quit in the first place. They have not fixed or even addressed that. I cannot freely cross servers to find a solid group of new friends. My faction / server fell apart, there's no 25man selection. Blizzard has placed a barrier between me and my goals for this game.

    Been so long without a fix for that...
  1. Eliandal's Avatar
    Stinky, but kind of expected for the sub loss (I'm unfortunately one of them - but will be one of the returning ones at a later date)

    REALLY good news about their buy-back though. Even though Kotick is still at the helm - I feel he's a far better option than Vivendi (though dang - must be nice to have that kind of pocket change eh ?)
  1. Hitei's Avatar
    Quote Originally Posted by raas View Post
    GG Blizzard and now you have it - focus on casual players, they come and the leve, while hardcore players would stay(and they didnt because of what game become)
    And your proof of this is where?
    To begin with, your statement assumes that Hardcore players and Casual players are static.. They aren't.
    There are people who were hardcore five years ago and are casual now, and people who were casual a few months ago and are hardcore now.

    I'll tell you one thing though, casual players vastly outnumber hardcore players, and wow's current success is due to BC being more casual friendly than Vanilla, and Wrath being vastly more casual friendly than BC. If Blizzard had "focused on hardcore players" It's likely subs would have never even grown to 7.7 million in the first place.
  1. Khadgar's Avatar
    Quote Originally Posted by jb247 View Post
    WoW will likely be around in 10 more years, in one form or another- the game is not going to die anytime soon. With that said, 600k subs is nothing to say "who cares" about, and you can be certain that there will be a few closed door meetings concerning it.
    No it won't, Blizz is only making two more expansion's, one for 90-95 and the last for 95-100.
  1. Mormolyce's Avatar
    Quote Originally Posted by Renegade View Post
    No it won't, Blizz is only making two more expansion's, one for 90-95 and the last for 95-100.
    WoW might end at level 95. Or 105. Or 140. The level cap is irrelevant.
  1. Bawk's Avatar
    Quote Originally Posted by buddah13 View Post
    5.4 is bringing us the "timeless isle" another daily zone so we can daily while they open raid wings, i only purchase time cards now too, i cant bring myself to sub up
    That's funny because there's no dailies on Timeless Isle. If you visit MMO-Champion enough, you'd see that right on the front page. It is intended to just be an island w/ World Bosses and currency to buy 496 items, pet battle and on pvp servers ... pvp. Nothing more, nothing less. lol
  1. Kagecamia's Avatar
    No King rules forever, my son.

  1. Mormolyce's Avatar
    Quote Originally Posted by hawtlol View Post
    The difference between the amount of time it took to actually get good gear is about the same amount of time as it currently takes. You just now do it in a more boring way by repeating the same shit over and over. Instead of doing a long quest chain that provides lore to the raid you are doing so you can even step inside of it, you are just doing the same quests enough times a week for tokens so you can run LFR and possibly a normal/heroic mode too if you are really trying to upgrade your gear and money for enchants and gems.
    Attunements? There was no fucking lore attached to attunements, I did them all... and they didn't gear you anyway...

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