MMO-Champion - WoW Down to 7.7 Million Subscribers, Activision Blizzard Purchases Vivendi's Shares
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WoW Down to 7.7 Million Subscribers
Activision Blizzard's press release states that World of Warcraft is down to 7.7 million subscribers. This is a loss of 600,000 subscribers, down from 8.3 million last quarter. A call about the shares purchase will take place on July 26 at 8:30 AM ET, so check back then for any more comments on subscriber numbers. The regular earnings call will take place on Thursday, August 2nd.


Activision Blizzard Purchases Shares From Vivendi
Activision Blizzard is purchasing 429 million shares from Vivendi for $5.8 billion. This purchase is financed with $1.2 billion of cash that was on hand and $4.6 billion of debt proceeds, leaving them with a $1.4 billion of net debt at the end of the deal in September 2013.

An investment group that includes Bobby Kotick and Brian Kelly, who put up $100 million together, as well as Tencent and other partners is purchasing 172 million shares for $2.3 billion. This group will own 24.9% of the company and Vivendi will retain ownership of 83 million shares (12%) of the company.
This article was originally published in forum thread: WoW Down to 7.7 Million Subscribers, Activision Blizzard Purchases Vivendi's Shares started by chaud View original post
Comments 447 Comments
  1. Sills's Avatar
    End of a raid tier...not surprising to see more lost subs. Great now I have to hear all of that "WoW is dead" stuff for the next few weeks -_-
  1. Mormolyce's Avatar
    Quote Originally Posted by Kagecamia View Post
    No King rules forever, my son.
    How many subs does the next-largest sub-based MMO have?

    Yeah.

    - - - Updated - - -

    Quote Originally Posted by Sills View Post
    End of a raid tier...not surprising to see more lost subs. Great now I have to hear all of that "WoW is dead" stuff for the next few weeks -_-
    Try like, forever. If only I could filter them out of the "recent posts" section.
  1. CcFreAk's Avatar
    Quote Originally Posted by TrollShaman View Post
    not as big of a loss as i expected.
    Same, I thought 5.3 would've hit it harder. For a lot of people it's still 5.2 content wise, I enjoyed the the former mop patches and I hope blizzard has figured out what made them good. Some will come back at 5.4 (Raid, Timeless Isle - better than barrens so it will do). Then it will go down again while the expansion is wrapping up. Expansion pre-patch, and it begins all over again, it works like that - it has a slow decline atm, can't deny that, but imo the game was awesome when they only had 5M subs so.. for me these numbers doesn't bother me at all.
  1. defiler1974's Avatar
    Quote Originally Posted by Renegade View Post
    No it won't, Blizz is only making two more expansion's, one for 90-95 and the last for 95-100.
    I hope they end world of warcraft with a big bang. An epic raid into the demon realm to defeat sargeras, or something epic with titans.
  1. Renegade's Avatar
    At this point WoW has become a sinking ship, they can only try to patch the hole's that are flooding it with water for so long before it goes under.
  1. Calthric's Avatar
    WoW isn't likely to die in the immediate future, though at the same time it's unlikely to go back to the same level of success that it once enjoyed during the 'golden age'. It's a dated game and the people believing it will last forever are just as irritating as those who say it'll die each week as far as I'm concerned.
  1. rabbimojo's Avatar
    Always interesting how many game industry experts come out of the woodwork on posts like this.

    It is a bit weird to see the subs so low, but over the years I've noticed that sub numbers go up or down based on whether *I* am playing. Therefore, Blizzard should work hard to earn *my* favor. Silliness aside, I do feel like something of an individual representative of the population Blizzard is trying to court, on both sides of the coin: Hardcore and Casual at the same time.

    The fact is that Blizzard's rise to fame came at a time when there just wasn't as much on the market. Now? Any game with a big market share better know its days are numbered, because the truth is many players just aren't invested in anything the same way. Why would we be?

    I'm high on my red wine so, to bore you to death (though it's part of my point), here's my current game roster: My big hours and multiplayer time are in Firefall's beta. Some nights I jump into Planetside 2 because I just love the scale of it all. I play Neverwinter (which is awful) for ~10 minutes/day because I like the professions. I occasionally play Towns (mediocre Dwarf Fortress clone on Steam) because I hate myself. When I feel ambitious I work on getting through the various Dragon Age DLC/sequels, or similar Mass Effect. I sometimes play Minecraft, Diablo 3, Monaco, Torchlight 2, Payday, Civ 5, Fallen Enchantress, and a dozen other games.

    My point? Why would I play WoW? How much content can Pandaria offer? I played it a bit, thought it was solid, but... why pay $15/month for it? I've been through the raiding song and dance so many times. I've geared up in heroics and PVP so many times. I've leveled so many times. I've done all this with alts so many times. I've spent hour after hour building spreadsheets to figure out some new feature, poking at EJ to see whether my numbers are right. I've done it all a thousand times (probably more like 4-6 times, considering number of xpacs): Why would I do it again?

    This is what every post-WoW MMO is failing at. Why do I care about doing 15/20/25/whatever-man raids? The same mechanics, the same character development, the same stories FFS.

    Free to play isn't the problem. Catering to casuals isn't the problem. Quality of design isn't the problem, talent changes aren't the problem, lack of change or too much change aren't the problem. It's just that Blizz can't innovate away from WoW while trying to court the population that does still enjoy it. It was always going to happen, now it's happening, BFD.

    Source: I am a game dev. I spend more hours reading industry post-mortems each week than most in this thread do playing WoW. I'm probably still wrong; nobody knows anything anymore and we'll never have true experts again. C'est la singularité.

    Cheers, and long live WoW. The devs have worked hard, and it's been fun to watch usurpers try and fail, year after year. I hope I get to enjoy it a bit longer.
  1. Laeneia's Avatar
    You are all missing the important part: The investment group includes Bobby Kotick and Brian Kelly, who put up $100 million together, as well as Tencent. This group will own 24.9% of the company and Vivendi will retain ownership of 83 million shares (12%) of the company.

    Tencent i so fucking huge oO
  1. Renegade's Avatar
    Quote Originally Posted by defiler1974 View Post
    I hope they end world of warcraft with a big bang. An epic raid into the demon realm to defeat sargeras, or something epic with titans.
    Yeah I have a strong feeling the final expansion with be against Sargeras and the Burning Legion.

    I wouldn't be surprised if the Titan's/Pantheon aid us in our battle against him, Sargeras was a titan himself after all.
  1. lokithor's Avatar
    Quote Originally Posted by Sills View Post
    End of a raid tier...not surprising to see more lost subs. Great now I have to hear all of that "WoW is dead" stuff for the next few weeks -_-
    actually that was taken from the beginning of ToT if I'm not mistaken, so not good. Not the end of the world or anything though.
  1. Galexander's Avatar
    1 word......summer
  1. Cipero's Avatar
    hi. i still play. don't really give a shit what you think.
  1. thiukega's Avatar
    Patch 5.4 10milion subs
  1. Rolly's Avatar
    Quote Originally Posted by Laeneia View Post
    as well as Tencent.

    Tencent i so fucking huge oO

    Is that 50 Cents' little brother.
  1. Sniperwolfes's Avatar
    7.7 million is still such a ridiculous high number
  1. savethetuna's Avatar
    I saw this coming haha
  1. Rocheku's Avatar
  1. Warrada's Avatar
    Is the comment section bugged or its just me?
  1. nekobaka's Avatar
    Quote Originally Posted by raas View Post
    GG Blizzard and now you have it - focus on casual players, they come and the leve, while hardcore players would stay(and they didnt because of what game become)
    The word casual covers a very wide variety of players. Blizzard focused on a different spectrum than the one they focused on in Cata and even that of WotLK. The previous quarters main reason for sub loss was lack of engaging content for casuals which was the kind of casuals that Blizzard was focusing on in Cata. This just all the more shows that when a "casual" claims that their beliefs are of the majority, they are not as the group is varied and not all casuals want the same thing.
    Quote Originally Posted by Mormolyce View Post
    Attunements? There was no fucking lore attached to attunements, I did them all... and they didn't gear you anyway...
    Did you just say that the BT attunement had no lore?
  1. Iseeyou's Avatar
    Would be awesome to see the different sub numbers per region : EU/US/ASIA.

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