Update (8:50 PM EDT): The token peaked at almost 45k and the price is now going back down.
Update (5:15 PM EDT): The token is now over 44k for EU players.
Update (4:15 PM EDT): The token is now over 43k for EU players.

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WoW Token Coming April 21 in Europe
The Token will cost 20 Euro to purchase and the initial price is 35,000 gold. The current US price is ~22.5k.
Originally Posted by Blizzard (Blue Tracker / Official Forums)
The WoW Token will be going live in the Europe game region on April 21 at approximately 5 p.m. CEST. The WoW Token will be available for 20 EUR (15 GBP) from the in-game Shop, and will be set at a starting price of 35,000 gold in the Auction House across the Europe region. From that point forward, the gold price will automatically fluctuate based on player supply and demand. To start we’ll be limiting the number of Token purchases from the Shop to 10 within a 30-day period, and the limit on Tokens purchased for gold will be set higher—though keep in mind these limits may be adjusted over time. While Tokens will be available immediately from the Shop, please note that there may be a delay before Tokens put up for sale on the Auction House become available for purchase with gold.

Using WoW Token Game Time with a Recurring Subscription
You can redeem WoW Tokens while you have an active recurring subscription—there’s no need to suspend your subscription or resubscribe. Your recurring subscription will automatically pause when your currently paid-for subscription period ends (e.g. for monthly subscribers, at the end of your current 30-day period), and all redeemed WoW Token game time will be applied next. Note that you can have multiple WoW Tokens redeemed on your account at any given time. Once any accumulated WoW Token game time expires, your recurring subscription will automatically pick up where it left off.

Region-wide Exchange
As discussed in our original announcement, each game region (Americas, Europe, Korea, Taiwan, and China) will have its own shared WoW Token exchange.

Once purchased, a Token can then be put up for sale in a region-wide exchange via a new Game Time tab in the Auction House. While the rest of the Auction House will remain realm-based, a region-wide WoW Token exchange will provide the largest possible pool of prospective buyers and ensures everyone has access to a vibrant, active Token marketplace. In the Americas, Europe, Korea, and Taiwan, players who purchase a WoW Token from the Auction House will be able to redeem it for 30 days of game time.

Going for Gold
Because the Token exchange has to start somewhere, we will be setting the initial gold value of the WoW Token ourselves. The starting gold value in each region will be based on several factors, including regional in-game economies, but ultimately our goal is to select a fair and reasonable starting price. After that, the Token’s gold value will be determined dynamically based primarily on player supply and demand. Simply put, if more WoW Tokens are being listed than are being purchased, the price will automatically drift downward over time. If people are purchasing Tokens from the Auction House faster than they’re being put up for sale, then prices will go up accordingly. As a reminder, to help make sure players can trade WoW Tokens confidently, once a Token sells, the seller will receive the amount of gold they were quoted at the time they listed their Token.
This article was originally published in forum thread: WoW Token Coming April 21 in Europe started by chaud View original post
Comments 230 Comments
  1. mmocee12b3ec6c's Avatar
    lol at Blizzard they still doing 20$ = 20€
  1. mmocec4a551860's Avatar
    awww YEE its about time :3 time to put dem golds to use will wait until its lower kek
  1. mmoc9a48be24dc's Avatar
    Quote Originally Posted by Nezarn View Post
    lol at Blizzard they still doing 20$ = 20€
    lol, looked at conversion rates lately?
  1. mmoc67e7f8beac's Avatar
    Quote Originally Posted by dahorst View Post
    lol, looked at conversion rates lately?
    20 =/= 18 10char
  1. Wythel's Avatar
    Quote Originally Posted by Nezarn View Post
    lol at Blizzard they still doing 20$ = 20€
    You prefer 18,5 ?
    As long as the gold price stays a bit higher, it's the same.
  1. mmoc803c2ec690's Avatar
    is it possible to log in on a frozen account and buy this token with in game gold somehow ?
    My account is frozen for some months now but i would happily reactivate it with my gold there.
  1. mmoc24870af5ef's Avatar
    Quote Originally Posted by dep0n View Post
    is it possible to log in on a frozen account and buy this token with in game gold somehow ?
    My account is frozen for some months now but i would happily reactivate it with my gold there.
    You will have to reactivate the account with IRL money before you can go ingame to buy a token, since you actually need to be ingame to spend gold on it.
  1. Rankin's Avatar
    Quote Originally Posted by dep0n View Post
    is it possible to log in on a frozen account and buy this token with in game gold somehow ?
    Yes. When you log in to the character select screen there will be an option to purchase and use a WoW token. If you have enough gold, it will then extract that gold evenly from your characters.
  1. Nnyco's Avatar
    finally in EU, interestingly that you get 35k here
  1. Mefistophelis's Avatar
    I wonder why both the euro and gold prices are relatively higher than American ones
  1. mmocb42008e302's Avatar
    Quote Originally Posted by Nezarn View Post
    lol at Blizzard they still doing 20$ = 20€
    Euro basically = Dollars now anyway also i believe that the US Token started at 30k, this starts at 35
  1. Mirachan's Avatar
    yes finally! time to spend some gold.

    Quote Originally Posted by dep0n View Post
    is it possible to log in on a frozen account and buy this token with in game gold somehow ?
    My account is frozen for some months now but i would happily reactivate it with my gold there.
    Yeah you can, when you logg on to your acc it will ask if you wanna activate the acc with real money or in game gold
  1. Stormkhan's Avatar
    Id rather 20 dollars for 30k. Or increase gold rewards from quests etc in EU
  1. mmoc67e7f8beac's Avatar
    Quote Originally Posted by Markred View Post
    Euro basically = Dollars now anyway also i believe that the US Token started at 30k, this starts at 35
    when it wasn't nearly equal blizzard did it anyway, and 20 =/= 18.5
  1. mmocf4afed8c35's Avatar
    Quote Originally Posted by dahorst View Post
    lol, looked at conversion rates lately?
    well, to be fair - compared to a monthly subscription cost of 13€, it is quite a lot.
  1. shruikan2553's Avatar
    Wasn't it only 30k gold starting in the US?
  1. mmoc3aa28e15aa's Avatar
    Quote Originally Posted by shruikan2553 View Post
    Wasn't it only 30k gold starting in the US?
    Maybe there's more inflation on the EU servers.
  1. Chawan's Avatar
    Quote Originally Posted by shruikan2553 View Post
    Wasn't it only 30k gold starting in the US?
    Yes. More characters.
  1. mmocbeba583bd0's Avatar
    Is it possible to buy token using gold on one WoW account to pay for another WoW account (on same battle.net account)?
  1. mmocb42008e302's Avatar
    Quote Originally Posted by masteryuri View Post
    when it wasn't nearly equal blizzard did it anyway, and 20 =/= 18.5
    Isn't some of that attributed to EU taxes?

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