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Blizzard Battle.net Update
Blizzard has changed up their branding once again!


Originally Posted by Blizzard (Blue Tracker / Official Forums)
When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging. We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.

Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.

Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle.net.

We appreciate your feedback and look forward to many more years of bringing players together online.

Thanks,

Blizzard Entertainment
This article was originally published in forum thread: Blizzard Battle.net Update started by chaud View original post
Comments 120 Comments
  1. Jester Joe's Avatar
    wut.jpg indeed.

    I guess this is their...way of trying to appease?

    I don't see the issue with just keeping it Battle.net.
  1. Saluna's Avatar
    Blizzard Battle.net

    Good compromsie
  1. Grimalkin of Old's Avatar
    Cheers to that
  1. Daedius's Avatar
    That 's great. I've got fond memories to Battle.net, Diablo 1 was my very first game I played online!
  1. mmoc1615415e70's Avatar
    Quote Originally Posted by Jester Joe View Post
    wut.jpg indeed.

    I guess this is their...way of trying to appease?

    I don't see the issue with just keeping it Battle.net.
    It really doesn't matter. If they want to change it they do. They have. Move on.
  1. xxpat5xx's Avatar
    .....okay........
  1. Jester Joe's Avatar
    Quote Originally Posted by segoplout View Post
    It really doesn't matter. If they want to change it they do. They have. Move on.
    it doesn't really matter, yet you feel the need to tell others to move on? Clearly, it does somewhat then, especially if you think such an indifferent post suggested the need to "move on".
  1. Ishayu's Avatar
    VERY good decision! It's not Battle.Net, it's not Blizzard Online - it's Blizzard's Battle.Net. That's what it is!

    Be proud of your legacy, Blizzard, and build on it!
  1. mmoc9ab4442834's Avatar
    Cool, appreciated.
  1. Xenyatta's Avatar
    I didn't even know battle.net was a thing before they made all the wow accounts bound to it to discourage account selling back in Wrath.
  1. Usagi Senshi's Avatar
    I normally don't care about this stuff but its damn better than just generic Blizzard App that's for sure.
  1. Wishblade's Avatar
    And there we go! That right there is the way it should be! ^_^
  1. RSKindred's Avatar
    Well, it's better than it was. I like that they brought back the battle.net name though.
  1. Alvito's Avatar
    Quote Originally Posted by Xenyatta View Post
    I didn't even know battle.net was a thing before they made all the wow accounts bound to it to discourage account selling back in Wrath.
    It was how you would have access to things on Diablo 2 and Star Craft once upon a time.
  1. Jester Joe's Avatar
    Quote Originally Posted by Tyrven View Post
    It was how you would have access to things on Diablo 2 and Star Craft once upon a time.
    And Warcraft 2.
  1. Shadowsgrace's Avatar
    Players knew when you said "Battle.net" if you say Blizzard, they might think you're talking about a Milkshake from Dairy Queen. While it's their company, and they can do what they wish, I kinda like that they have decided to keep the "Battle.net"
  1. ReVnX's Avatar
    Quote Originally Posted by Jester Joe View Post
    And Warcraft 2.
    And Warcraft 3
  1. Assumi's Avatar
    Quote Originally Posted by Xenyatta View Post
    I didn't even know battle.net was a thing before they made all the wow accounts bound to it to discourage account selling back in Wrath.
    Your ignorance to a huge part of late 90s and Early 2000s gaming doesn't not change reality.
  1. Saverem's Avatar
    Why and who cares?
  1. Appelgren's Avatar
    This means absolutely nothing to me. Is it really that big of a deal for people? Why?

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