I'd actually think it is fair to consider it one of the biggest flops in MMO history, not being a jerk or trying to spark rage, it's simply true.
Greg Zeschuk- Co founder & VP of Bioware
Ray Mayzuka- Co founder & CEO president of Bioware
Daniel Erickson- SWTOR lead designer & creative director
Stephen Reid- Community Manager on SWTOR
Rich Vogel- SWTOR executive producer
Georg Zoeller- Lead combat deisnger for SWTOR
Alex Freed- Senior storyteller for SWTOR
ALL of the above have abandoned the game, and around 100 staff have been laid off.
With all the rumours of the 300 million dollar budget, the hype, the marketing, all the celebrity voice acting, talk about raising the bar for the MMO genre, the STAR WARS IP, the solid track record of Bioware's single player games... The game announced it would be going free to play barely 8 months after release, and 90% of initial servers at release have now been closed.
All this in under a year, can you name another MMO which has had this much failure in such a small amount of time? I can't.