The main argument your side seems to use is 'you don't NEED to do them!!'.
Let me ask you a simple question. When you log into play World of Warcraft do you do things you need to do or things you want to do? I posted this in another thread about it.
'When i log in its to do things i want to do. Need has nothing to do with playing an mmo. You do what you want in them. If you take away things people want in the game then why even play? I want the stuff these rep vendors offer and i have to go through weeks of pointless busy work to get them. One boring path to acquire said items is bad design.
Now i will jump through the hoops to get those bits of shiny but doing so diminishes my enjoyment of the game. I guess its the same for a good few people. As is said that is bad design imho.