Just playing on a PvP server doesn't make you a PvP player. There's boat loads of PvE heroes on PvP servers sitting in Orgrimmar all day just doing their raids and PvE stuff especially since most PvP servers are heavily imbalanced when it comes to faction populations. It's people with 300-600 Dungeon/Raid achievments who can't evenbreak the 10k honor kill achievments.
Just go to the official forums, it's THOSE people and nearly only THOSE people who hide behind phasing, run away from level 90s because they have no PvP gear and try to phase out to be safe themselves who thinki locking down the Shrine of Goldrine where nobody can stomp them is great fun and "World PvP".
And yes real PvP is about Arenas, rated Battlegrounds and even normal Battlegrounds. Hell the people in a normal battleground are more experienced and better equipped PvP wise than the gankers from my experience. The gankers are the same people who whine endlessly in battlegrounds because they keep getting murdered by everyone else, they are the Kingslayers, Light of Dawns, Savior of Azeroths and other titles they did two expansions late.