Can't stand arenas either, it's like playing stacraft 2, you have to learn by heart all the defaults tactics that everyone does or you die. There is no room for originality or innovation. In world PVP, everything is permitted. Drag them through a bunch of PVE enemies, run away, mount away, hide then come back, run away if they do that LOS bullshit behind a tree or something, use items that aren't permitted in arenas but which I took time gathering/crafting, fighting 1vs1 without any pocket healers or CCer, massive battles when there's multiple people. In short, I love beating arena players to a pulp in world PVP, where all their structure crumbles.