Originally Posted by
Sylreick
If they would do this pretty often, why trademark each one, unless it isn't being protected by the original trademark. Also, it isn't even out yet, I would think they would hold off on that for a while. Also (and a big also), unless I'm totally mistaken, isn't Hearthstone completely online. As in, no game discs (and if it were as people suggest, a booster pack or something, why would that need discs of their own)?
People are also completely ignoring that WoW has plenty of apps for a smartphone (mobile AH, and guild chat?), they could also surprise us with a pet battle feature for the phone.
Also, this is the New Zealand trademark. Most likely holding on to the name in reservation, to transfer to the US database after the announcement. The US one will most likely be updated for all the accessories that will accompany the game discs or be sold separately.