I don't like EVE either because I can't be just a "ship" . I am more into the fantasy world. Although I can see and respect what EVE have achieved. But to say it is not "head to Head" with the big ones, you have to spot the Big ones first And of course to spot those Big ones, that with the sub model could manage to keep 400k+ subs for 10 years. I would not considered Big ones the f2p games because, yeap they are f2p. Angry Birds in androids have million players, this does not mean anything. Put 13 eruo/dollar per month in angry birds and then we can see how many players will have...
So there are not Big ones really, except wow. I am not a wow fan, I stopped playing it regularly since cata. I also don't think that Wow is the one and the only for sure. I think the problem of the latest "big" MMOs who "failed" and "forced" into the f2p business is that they tried to make a clone...but the fresh is fresh for only a month or 2, after that fresh goes away, most people prefer to go back to the MMO the invest so much time and made so many friends.
As for the option to buy sub with in-game gold is not so simple I think. EVE economy has build around that system and this is why is working. Wow is not designed that way and will take much more than turn a switch to do that. Wildstar will have this system at the beginning so I guess they have designed their economy to support that, so lets see how it goes
I am not trying to change your mind, nor saying you are wrong and I am right. I think is more a matter of perspective and how people see things...how much they demand from a game and where they set their "red lines" as far as game shop goes .