Im not much of a beer drinker, or drinker of alcohol at all. Usually the only alcohol I consume is the wine that I cook with. prior to about 2 or 3 years ago, I never even heard the term IPA beer, and while I dont drink beer, I know many people who do.
It seems like 90% of the ads you see online/on TV that arent for the major brands (Bud, Miller, Coors, etc...) are for IPA beer. Its also the type of beer that most people who arent drinking Gennessee or Schlitz just to get drunk seem to be drinking these days, and IPA seems to be prominently displayed on the table placards at almost every restaurant that serves beer, and it seems like the type of beer most microbreweries are making now.
So I guess my question is, is this a new type of beer? Or is it a kind of beer thats been around forever and is just being marketed like crazy now at marked up prices as a premium product. Is it like chicken wings (as in 20 years ago, they were 10 cents a pound and often fed to animals, then one bar in Buffalo cooks some because its all they had left to cook and someone was hungry and people found out they taste good so now they cost more than breasts)?
Im just curious as to what the big deal with IPA beers is all of a sudden. It seems to have taken off lately and talked about everywhere like bacon did not too long ago