I'm fine with WoW being alt friendly, but just not in the way it is now. Right now if you want to, your alt could be in full HFC Heroic gear two weeks after hitting level 100 and that's not cool in my opinion. I think only your main should be decked out in raid gear, and any other toons you dedicate a lot of time raiding on. I understand the importance of alts for high-level guilds and that's fine, they wouldn't be affected by a different system since they play their alts as much as their mains.