The game is the game and can only provide options. As a matter of fact, I want the game to provide only options, not force me into behaviors that I don't want to do.
That said, my opinion about this is as follows:
- The game is entirely neutral as to how people behave.
- How a player decides to contribute to 'community' is up to them.
- Players are responsible for their own behavior. Acting badly is a choice.
- Anyone who resists being a part of any community is on there own but if it makes them happy, then that's fine.
- If a player doesn't wish to be included in a group activity, the groups that form should consider whether or not they want anyone in the group that doesn't want to be there.
- The smaller the community, the more likely it is that people will be mindful of how they behave.
Community is up to players. It is sad that Blizzard, in their efforts to make guilds more attractive to the non-guilded, nearly destroyed social guilds with the perk system but it's done now. Their decision to leave some of the perks in place continues to be a detriment more than a benefit as too many players join the guilds for the perks and not for the companionship and community of the guild itself.
The best thing that Blizzard could now do to start to rebuild community from the ground up is to rethink guilds, remove the perks and allow people to form group relationships without being constrained by the monogamy that is now imposed on guild membership.
Social engineering through forced social interaction won't work, will drive people away who might later be willing to join a community to their liking, and is a complete waste of time. If you want a better community, be a better member of that community.