Yeah. I think part of it for me is that those of us that were good enough to be in the higher-end guilds (and were recruited by them), but stayed with our friends/family out of loyalty were punished back in TBC, whereas in Wrath & beyond, we could still do everything that was out there with those we cared about, and what we couldn't get down with them, we can either do in LFR or PuG. So, now guilds have taken on the role of what they were actually meant for (in my opinion), just a place to hang out with those you enjoy hanging out with.