Exactly. They went with the mentality of "everyone loves gear, so the game is about getting gear to get gear just so you can spend time getting some more gear!!". Even if the gear had been 10 times slower to obtain, it wouldn't have made it a more compelling experience...
WoD failed because of shit content and development, not because it catered to "casuals" or "terribads"... And it has never catered to "terribads" more than at the stage when time was the biggest hurdle and you could be a windowlicker but still see the very top tier of endgame content because people needed your ass to fill up a raid spot I'd say...I'd LOVE to meet the windowlicker "terribads" that got spots on the top guilds progression Mythic runs...
Raiding, especially Mythic, aka the content for the 1% and even the 1% of the 1%, has been one of few redeeming factors of WoD.