When I watch cable, mostly sports, I like to fucking enjoy myself different. Despite liking video games, I believe at heart they're really for kids or teenagers. So it's no surprise that being bombarded by advertisements for Overwatch or to a lesser extent, Uncharted 4 between almost every break royally annoys my ass. Over and over again, seeing the same kiddy ads to where I can remember Tracer saying "don't worry loves" before she even says it because I recognize the commercial that fucking much. Seriously, before it was a mild nuisance when (interestingly) Naughty Dog was shitting up my tv with that Last of Us crap before Uncharted.
I understand the point of marketing like this in a way, but c'mon, no adults are gonna take video games seriously or think it's hip so keep it away from TV.