Now I would like to stop at the "10 year old game" concept that you and some others seem to love. This theory usually presumes that the decline in the playerbase is due to 3 things:
a) Game concept (mmo) is too old-fashioned and therefore doesn't attract interest.
b) People don't want to play games anymore.
c) People don't have time to play games anymore.
A lot of people seem to point out that mmo as a genre is dying. Probably one of the easiest ways to see how the genre is doing is to study its sales. Well, in 2009 (WoW's prime time) the sales in role-playing computer games took up 5,4% of the total (
see graph 8, the original study is inaccessible at this point but several secondary souces cite the same data) while in 2015 role-playing was the third best selling computer game genre, taking up to
18,7% of the total. That's more than triple than it was at the time of Wrath, if you couldn't find your calculator.
Let's move on to the amount of people willing to play games. Every county is a bit different of course, for instance - UK saw only a 1% rise amongst the gaming community between years 2012 and 2015, while in Germany it was 16% (
2012 vs
2015). In 2008, the average percentage of people defining themselves as gamers was roughly 31% (
research conducted in the EU). Mobile games like Candy Crush have become increasingly popular, true, but even in 2015 the top device for the games
was PC. You can also see that more than half of the frequent players play multiplayer games at least weekly. It's pretty much the same in the EU where PC is still the
most popular gaming device by a mile or a close second just behind the consoles.
Lastly, people are having as much free time as they had 10 years ago (
you can find different studies pretty easily), as a matter of fact, they actually have a bit more leisure time now. You could see that on the launch of the WoD - a massive amount of people were ready to invest their time in this game (WoD was the
9th best selling computer game in the USA). People playing WoW 10 years ago also had jobs, families and so on. For instance, in 2009 (WoW's prime time, I remind you) the average age distribution amongst the gamers was roughly the same as it is now (
2009 vs
2016 - differences are within 2%). Also, already in 2009, the average age for a gamer was
35 years, shocker!
* Most of the data used was either about the USA or EU but I'm sure a bright boy like you can find more sources if needed.
The only thing you can say is that the game is 10 years old but not that the age is the natural cause of people leaving. People still play games and gamers are still as old as they used to be. MMO genre popularity has actually risen (and is amongst top 3 computer game genres) and PC is still the most used device in most of the countries. Furthermore, people have even more free time than they had 10 years ago. So
stop saying that WoW is not as popular because it's 10 years old - stop trying to find excuses why the game itself sucks.