I KNEW the movie would flop

[Osmeric]

Why $450m break even on a $160m budget? Is that including marketing?

Yes, and also the 50% or so of the gross that doesn't flow back to the people who made the movie. Theaters take their cuts.

[Mormolyce]

Yes, and also the 50% or so of the gross that doesn't flow back to the people who made the movie. Theaters take their cuts.

Oh, the $450m is gross ticket sales.

[Osmeric]

Cinemas takes around a 15% cut, majority of their income is based of pre movie advertisement and food/drinks.

Theaters take much more than that.

You may be misled by contracts that have theaters take 10% the first week (with the percentage growing after that). But that's not 10% of the ticket sales, it's 10% of (ticket sales - "the House Nut"). The House Nut is a flat charge the theater imposes to show the film at all, based on the average cost/seat of operating the theater (all subject to negotiations, of course.)

If the movies does poorly, there's another formula X% x ticket sales (for some X that is larger than that 10) that the studio gets instead. In this situation, expect the theater to quickly downsize (and then pull) their seating for the film.

[Deleted]

Theaters take much more than that.

You may be misled by contracts that have theaters take 10% the first week (with the percentage growing after that). But that's not 10% of the ticket sales, it's 10% of (ticket sales - "the House Nut"). The House Nut is a flat charge the theater imposes to show the film at all, based on the average cost/seat of operating the theater (all subject to negotiations, of course.)

If the movies does poorly, there's another formula X% x ticket sales (for some X that is larger than that 10) that the studio gets instead. In this situation, expect the theater to quickly downsize (and then pull) their seating for the film.

Depends per cinema, depends on how the contracts are. International cinemas need to pay a lot more for American movies in general just to play them at their cinemas, so they generally take a smaller cut in order to drop those lease fees to a bare minimum. Kinepolis for example takes 15%.

Though the point I'm making is, in no way is any Movie theater getting 50% of the cut, it's not even remotely close to that. Most cinemas, even the successful ones in Europe make miserable profits for the revenue they make. If they would be taking 50% cut in total of each movie, their profits would be a tad higher than only 15-25% of the entire box office during a year.

[fengosa]

As of June 19, 2016, Warcraft has grossed $37.7 million in North America and $339.9 million in other territories for a worldwide total of $377.6 million, against a budget of $160 million.[3] According to The Hollywood Reporter, the film needs to earn at least $450 million to break-even.

So 110 mill left to make from the rest of the theatre cycle and dvd/blue rays/

Unless I'm reading things wrong isn't

$450m - $377.6m = $72.4m

That's actually not too far off with another decent week or two

[rda]

Oh wow, dumbasses assessing a movie by the reviews.

By earnings.

[rda]

Oh wow, dumbasses assessing a movie by earnings.

Apparently, you just want to call others dumbasses.

[Tackhisis]

That's actually not too far off with another decent week or two

Don't forget that number of viewers is decreasing exponentially.

[Twistedklown]

It probably didn't hurt it too bad, but I'm sure there being a HD copy from China the day after the China release didn't help either though.

[Vitrino]

It probably didn't hurt it too bad, but I'm sure there being a HD copy from China the day after the China release didn't help either though.

Sadly I have a couple of friends who chose to watch it that way instead of going to the theatre.

[bergmann620]

It probably didn't hurt it too bad, but I'm sure there being a HD copy from China the day after the China release didn't help either though.

While I can see a movie aimed at geeks/nerds getting hit harder by piracy, it's like that for every movie.

[Low Hanging Fruit]

Sadly I have a couple of friends who chose to watch it that way instead of going to the theatre.

Well eventually studios and cinemas will realize in today's environment it is absolutely unstoppable. If they were smart they would show legit streams of it online for a promo price. One that you know would be safe. Reliable. High ass quality. Then side by side the releases. They are just choosing to piss off the money they could earn from that because they want to stick to a format that was invited in the 1930's. These days most people just want to be entertained at the house.

[clevin]

Cinemas takes around a 15% cut, majority of their income is based of pre movie advertisement and food/drinks.

Mind you that in a cinema, one commercial averagely gives them 3 EUR (after taxes) of revenue per viewer.

Granted that a cinema room has averagely 100-200 seats, and about 5-6 commercials before the movie, you can do the maths.

These are numbers dating back to 2012, so they are probably slightly higher now.

Given that most of the money is from China and they operate differently too, most of this doesn't matter.

it's amusing to see how people all of a sudden are experts on how movies make money, all of the accounting stuff, etc.

[Relapses]

Well eventually studios and cinemas will realize in today's environment it is absolutely unstoppable. If they were smart they would show legit streams of it online for a promo price. One that you know would be safe. Reliable. High ass quality. Then side by side the releases. They are just choosing to piss off the money they could earn from that because they want to stick to a format that was invited in the 1930's. These days most people just want to be entertained at the house.

Streaming HD actually makes the pirating issue even worse since one of the main detractors for pirate movies is that a lot of people dislike watching a movie recorded by somebody's shitty phone. With a HD version of the movie readily available on the internet, the likelihood that version ends up on pirated websites (and therefore the incentive to pirate) escalates infinitely.

[Aeriedk]

I don't really think it's a flop, just think it is late.

The time for this movie was in 2008, 2006, take your pick. The desire for games like WoW is waning and the amount of young people that are ok being seen seeing the WoW being is low. Young people are the market for this type of movie and they're more focused on social stigma than seeing a movie they might like.

[bergmann620]

Streaming HD actually makes the pirating issue even worse since one of the main detractors for pirate movies is that a lot of people dislike watching a movie recorded by somebody's shitty phone. With a HD version of the movie readily available on the internet, the likelihood that version ends up on pirated websites (and therefore the incentive to pirate) escalates infinitely.

Except that it's been shown time and again that if you give people a decent product at a reasonable price, the ones that can pay for it mostly will.

Spotify has done more to impact piracy than lawsuits ever could have hoped to.

- - - Updated - - -

I don't really think it's a flop, just think it is late.

The time for this movie was in 2008, 2006, take your pick. The desire for games like WoW is waning and the amount of young people that are ok being seen seeing the WoW being is low. Young people are the market for this type of movie and they're more focused on social stigma than seeing a movie they might like.

The movie isn't even remotely about WoW. It's about Warcraft, which as a property is as strong as ever. Apparel and cosplay and cons geek-life in general have never been more popular.

That said, there's only so much money to be made in any given cycle, and a metric shit-ton has already gone to Civil War, Star Wars, and Deadpool this year.

[Zoneseek]

Except that it's been shown time and again that if you give people a decent product at a reasonable price, the ones that can pay for it mostly will.

Spotify has done more to impact piracy than lawsuits ever could have hoped to.

This 100%. The music industry and gaming industry have really figured out their shit. 15 years ago I pirated 100% of my games and music. Now I pirate neither, because they have platforms that deliver them at a reasonable price with benefits worth paying for that you don't get with a downloaded video game rip or mp3.

Unfortunately, the TV & Movie industries haven't been able to figure it out. Piracy is still the most convenient and best way to consume their product.

[Low Hanging Fruit]

Streaming HD actually makes the pirating issue even worse since one of the main detractors for pirate movies is that a lot of people dislike watching a movie recorded by somebody's shitty phone. With a HD version of the movie readily available on the internet, the likelihood that version ends up on pirated websites (and therefore the incentive to pirate) escalates infinitely.

Which it is heading towards faster and faster every day anyway. Someones shit phone today is 10 times what it was not that long ago. It is only going to continue in that trend. It will be like the music industry. You eventually accept that you get some of the pie that is being pirated or you simply get none. Most people like some more than none.

[Darktbs]

And now the thread change from Movie profit to Piracy.

[Jibjub]

May have been posted already, but this is trending on FB:

"Warcraft" has grossed more than $377 million since its release on June 10 to pass the 2010 action film "Prince of Persia: The Sands of Time" as the top video game movie ever.