11 years of content
The world
Community, my guild
Controls
Art style
Collections I care about
Raid content
Characters I've had for 8 odd years
I care about the Warcraft universe. Never managed to give a damn about the story of any other mmorpg.
Even when they're dropping the ball on many fronts (WoD) I still rather spend my time and have fun in WoW over any other mmorpg on the market. When they do everything right, it's even better.
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Indeed. People assume that their own lack of passion for the game somehow applies to everyone else, or everyone else is a fool for enjoying the game when they don't.