Microtransactions
Pokémon Go is free-to-play, with microtransactions. Niantic said it’s still figuring out the pricing, but it noted that you’ll only be able to buy basic Pokéballs — the better Pokéballs are only at PokéStops in-game — which means that you won’t be able to simply pay more to get better balls. You will be able to pay to expand your backpack and the number of items you can hold, as well as the carrying capacity for your Pokémon. The store will have other items, too, like incense that lets you attract Pokémon to your current location and additional egg incubators (you start the game with one) as well.
“We tried not to be paid-to-win,” Hanke said. “We’re trying to provide things that are helpful, save time, just basically make it more efficient, perhaps, to play. They aren’t like shortcuts to ultimate global domination. We try to reserve that for hard work and skill.”
And as for a release date, Niantic won’t say when Pokémon Go will fully launch.
“All I can say today is when it’s ready,” Hanke said. “I think we’re getting closer, obviously as we roll out of the beta you can sense some tempo there. But we haven’t nailed the final date yet.”