NO. When everyone has been pushed to use game tools LFR/PreG, no people will use any 3rd party tools any more. You think you could create a community but you can't.
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This is retarded. All social behaviors in this game need "unfair" advantage. Mythic raids have your "unfair" advantages too. People need be rewarded as socializing.
How could an AV/Ashran guild survive without allowing them queueing as a raid? Blizzard JUST HATES WPVP/AV.