Person 1 causes a car crash while playing on his phone. Game unknown. No one bothers to make news articles on it.
Person 2 causes a car crash while playing Pokemon GO. News agencies post stories left and right. Side by side, up and down. Shared on social media in the thousands. Person 2 is now being talked about nationwide.
Person 3 causes a car crash while playing on his phone. Game unknown. No one bothers to talk about it.
etc etc etc