As a Finn I find this whole thing disturbing... very few people use maid services here - I haven't actually come across personally anyone who uses such services. Wouldn't even cross my mind to hire a maid unless I was disabled or something. Taking care of your own apartment/house is a thing you do yourself whether it is fun or not. Nobody likes cleaning, but they still do it themselves.... It's just one of those things you do yourself, you don't hire anyone to wipe your ass either.