Donald Trump’s big new strategy is to convince people he isn’t racist. Um…..
Here's the lede of a piece by a trio of my Washington Post colleagues on Donald Trump's new campaign strategy:
Donald Trump is rapidly trying to turn around his presidential campaign with a vigorous and at times strained effort to shed a label applied to him by a substantial portion of the electorate: racist.
Guided by his new campaign leadership, the Republican nominee has ordered a full-fledged strategy to court black and Latino voters and is mobilizing scores of minority figures to advocate publicly for his candidacy.
So.
There are 76 days until the nation will vote for its next president. And the nominee of one of the two major parties has decided that now is a good time to push back on the simmering sense within the electorate that he might be a racist. That's a pretty big problem.
I get what Trump is trying to do. His new senior campaign leaders — led by pollster KellyAnne Conway — have looked at the demographics of the country and, rightly, concluded that he simply can't win enough of the white vote to make up for how badly he is currently losing the black and Hispanic vote.
In the Post-ABC poll conducted earlier this month, Hillary Clinton led Trump 50 percent to 42 percent. Among white voters, Trump held 52 percent to 40 percent edge but among non-white voters Clinton held a massive 75 percent to 18 percent edge.
Consider that in the 2012 election, Mitt Romney won the white vote by 20 points — the largest margin since Ronald Reagan's 1984 landslide — and still lost convincingly because of his single-digit performance with black voters and the meager 27 percent he got with Hispanics. Trump is underperforming Romney among both white and non-white voters as of today.
Breaking news: The country is changing rapidly, and whites as a percentage of the electorate have dropped in each election since 1992. Those are facts, facts that the Trump campaign appears to suddenly be aware of.
Here's the problem for Trump: The general election is in 76 days. (I may have mentioned this before.) And, the campaign he has run has convinced large swaths of Hispanics and African Americans that he is, in fact, a racist.
Again, the Post-ABC poll is instructive here. A majority — 56 percent — of registered voters say that Trump is biased against women and minorities. That includes 43 percent who felt “strongly” that he is biased. The numbers are even more eye-popping when you narrow the focus to non-whites; 79 percent of Hispanics say Trump is biased while 83 percent of African Americans say the same. (Even among whites, 51 percent say Trump is biased against women and minorities.)
Given numbers like those, it's going to be hard for Trump to convince non-white voters he isn't a racist, much less get them to consider voting for him. And, if you believe the math, that makes his path to the presidency almost entirely dependent on winning a historically large percentage of the white vote. Which, his campaign at least, seems to have concluded isn't possible.
https://www.washingtonpost.com/news/...7741&tid=ss_tw