Ignoring the absurdity of starting your own business as a solution to poor pricing -- patent laws actually make that impossible.
And as much as people hate them you need patent laws to incentivize the companies to innovate. Drug development is RIDICULOUSLY expensive and you have a high failure rate.
Anyway -- all that aside you'd think companies would learn by now the optics of drug hikes combined with CEO pay -- but apparently not.
EDIT -- you absolutely do not want the pharmaceutical industry to be a free market unregulated paradise. The amount of fakery and deaths from drugs was what led to the formation of the FDA in the first place.
What do should want is all elements of our healthcare system to be not-for-profit. People shouldn't profit off of other's illness.