While on games from other companies I have been able to save 50, 25, usd. Activision's games prices are either horribly masked to the minimal or plain non-existent.
I can only talk for the games I have played and read news occasionally. I have been pretty mad with their practices with a lot of their games. Some reviewers point this out and claim Activision's Blizzard development is totally different from the Blizzard we fell in love with, they have left the company long time ago, and this has been reflected because after the Burning Crusade everything has changed, content wise or lackt hereof, nickel and dime tactics and overpricing.
Back into subject we start with Heroes of the Storm where long term costumers got slapped in the face by not releasing the 50% off for Black Friday we got last year, just so that they can milk new costumers trying the game that come from Overwatch from a cross-promotion. Totally neglecting their loyal player base who now get the option to buy still expensive legendary bundles who btw would have been the less sold during a 50% off sale because let's be honest, they are still overpriced.
Next we have Overwatch, a game that is currently being offer for 35 USD the origins version. This is ignoring that the normal version has always been sold for 40 USD and the Origins versions has always been bordering the same price on G2A. A Origins edition that only gives you 3 or so skins that you barely get to see when you use them because it is a first person shooter and that people who have not bought this game by now couldn't care less.
We NEVER get a reduced price for the "normal" version. On the psn you only get to buy it for 35 instead of 40, only if you have the paid service Playstation Plus, not that the game runs without Playstation Plus anyway. A game that is totally devoured of content as it does not have campaign, story or progression. A game where you can easily tell got paid reviews as it is an incomplete game. A game that dare profit on loot boxes that give totally RANDOM rewards even though you paid for this game, to avoid this kind of GARBAGE in the first place.
Following we have World of Warcraft. After a whole of a year long of no content (again). World of Warcraft offers a big discount for its product, but only for Base game and it's expansions till WOD! So you still have to pay full price for Legion if you really want to play World of Warcraft. How fucking greedy. There are no discounts for any of the pets, mounts or anything else on their store. This game is so bad it even has a proffesional lier as a main developer.
We have Bungie's Destiny who has had 3 expansions now and is being offered the complete edition for 45 usd on the PSN. All of this when the base game is a squeleton, their 2 followed expansions were being offered for 15 usd previously, and the last expansion has had a cost of 30 usd. So basically there is no discount but it is still marked as "on sale". If you want to play this game you have to pay like you buy a total new game, even tho the review from their last expansion claim that it is a reskinned campaign and uninspired arena multiplayer.
Call of Duty, omg I hear so much bad shit about this one, I do not even play it, but they released a remaster of an older game that was the game that people actually wanted and this remaster was only attainable if you buy the new COD game that noone wanted. If you do not buy the newest game you do not get to play it and if you buy it, you ALSO do not get to sell any of the two as they will only work with the same disc. And the price of this game for Black Friday is still big flat 60 USD. How is this shit a good deal? Oh I think this sells usually for 90 USD, so people can play the god damn remaster they are forced to buy a new unwanted game gor 90!.
I do not follow other games but I'm sure the tendency is no different.
So you may tell me, welcome to the next generation of gaming, where companies are dishonest and everyone is doing it. But on top of the pyramid is Activision. This is the worst company doing it and you can clearly see it on the Black Friday sales how greedy they are. Where I have been able to save 20 usd to 50 usd on real good full games with lots of quality content but we get nothing from Activision.
Trying to bundle and sell us skeletons and no real sales for the games but still pretending they are offering us something good. This is Activision who thinks their products (which are full of nickel and diming gimmicks and or lack of content to milk us in pieces during a period of time) are so great because they have the blizzard (or bungie or whatever) logo that other people worked so hard to build, that they do not have to offer anything good really because you are their bitch and you will buy it anyway.