$10,000,000 is great, but I think it's important to remember what was said during Kickstarter:
"[...] we decided to go to Kickstarter and appeal to you, because we don't want to look for external money if we can help it."
"We clearly know how to raise money from publishers or from venture capitalists if we need to, but we don't want them dictating how the game gets made. We rather make the game for you."
They have also said that it would take about 6 million dollars to create Crowfall.
Now, only 30% of the total funding comes from the backers. The rest, 70% (7 million $) comes from:
- Perfect World (the publisher)
- AngelVest
- venture capitalists
- external investors
- founders' money (?)