People say this yet -most- of those games still have enough players and money to fund content so to me that makes them successful. If anything some of these games are actually growing [SWTOR and FFXIV have an upcoming expansion]
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Because it means players are playing for free, it isn't rocket science
Yes Blizzard get money regardless BUT it's still f2p for those that use tokens
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That's kinda the point NOBODY KNOWS EITHER WAY
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1] Copies sold is irrelevant to what we're discussing
2] Where did they say 10mil subs? AFAIK Blizzard doesn't disclose such information
3] If I was hating WoW I would be saying WoW is terrible. I play WoW more than any other game EVER so perhaps stop being overly sensitive. Even I, a fan of WoW for over a decade can acknowledge numbers are dropping otherwise we wouldn't need CRZ