NES and SNES VC titles are clearly connected to the subscription services, but they will sell VC titles over the eShop seperatly. Nintendo wouldn't want people to not buy their VC games.
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https://topics.nintendo.co.jp/c/arti...b7ac45a6d.html
It's in Japanese, so here's a translation (not from me, I'm just copy/pasting).
- You will need a My Nintendo account to access the Switch eShop.
- The Switch will need a day one update to access the eShop.
- You can buy games through the Nintendo homepage.
- Any remaining eShop balance you have left from the Wii U and 3DS eShops will carry over.
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https://twitter.com/Nintendo/status/834997873406164992
Snipperclips is a launch title.