How come the video specifically says "Lefty snowflakes", even though neither the CEO person or the article mentions any political leaning at all?
IMO, if you take what he said at face value, that it is all about being able to formulate your views coherently and grammatically correct, then I agree with him and I think more companies should do this or something equivalent. It is important to be able to back your views up with sound arguments.
But it might also just be a way to filter those who have disagreeable opinions. Who knows?