No need to make this an EU vs NA issue. I think no one wants to pay more than a few bucks for these services. In my opinion they should just have a small fee so you wouldn't use these services all the time. But look at these prices... It's ridiculous. 60 € for a character boost? No thanks. I'd rather invite my family for dinner.
Greedy companies like Blizzard are complete cancer. They possess no talent or originality but they do possess the audacity to make sure that everyone is paying insane amounts of money for their mediocre products.