Don't know if you played cata but the 1-60 was like this: If you played horde, you won at the end of every zone. If you were Alliance you were in defeat at the end of each zone. EACH ZONE.
How would I handle them being losers? Defeat Sylvanas, she goes into hiding, maybe come back later. Gallywix dead. Lor'themar defecting to the Alliance. Tense peace with Baine. Alliance get all their lost ground back. I.E Eastern kingdoms is now fully Alliance owned.
Kappa 123
im not a story teller, but if we could just kill their leader or permanently defeat their leader it would be fine. Rest of em give up like cowards (just like broken shore)