And so long as its targeting a niche that WON'T be successful on a AAA scale, it will attract a certain playerbase that can't be satisfied by AAA products.
Reading thru the keywords a lot of this sounds "interesting". Group oriented grind is... fun for me in a way that Raiding and PvP just isn't.
Like any MMO in development though, I won't hold my breath until its launched in a playable state. No point "eagerly anticipating" a product that never sees the light of day.