The raging-boner kid version: WoW is dying, did you see the sub numbers?
The well educated guess version: We simply don't know for sure, but let's try to figure it out as best as we can.
Data-points we have:
- Blizzard, in their 2017 yearly investor briefing announced that Legion is slightly ahead of WoD. Precisely, which time of WoD to they refer to? Are they refering to a fixed time after release? Is 8 months into Legion better than the 8 months into Warlords? We can just assume this is what they mean.
- Blizzard has introduced the tokens and with them, a new way of acquiring credit, which also connects to other games, this could've been a huge boost to revenue.
- Latest entry for WoD's subscription numbers was 5.5 million
Facts:
- A game, especially one that introduced a payment system like WoW did with the tokens can have its value not on the amount of people paying the subscription (it does help to have more, ofcourse), but rather in the micro-transactions that occur. Though, not unlikely a few million players buy a million tokens each month, not sure if there's enough gold each month to buy them, a million tokens, at 200k would be 200,000,000,000 gold in total, quite the sum.
- WoW is a 13 years old game. It is, by far, one of the most, if not the best investment made in the gaming industry. The amount of money it generated for Blizzard is ludacrious. By any standards, this game will go down in history. If we are to follow the data, roughly from subscription numbers, which aren't as good indicators, WoW reached its post-peak. Means it's only going to go down-hill from now on, simply due to it not being new, it's just the natural line of every product.
- As of 2012, Blizzard has 4,700 employees
- As of 2016, their revenue was $2.43 billion.
- As of 2015, their revenue was $1.1 billion, largely only from WoW.
-- That's about $600 million paid just in wages, at an average of $80k, according to Paysa.
The conclusion:
Blizzard's going super strong, with its parent company Activision Blizzard huge numbers for the indsutry, they won't let it die, especially with the success that OW had.
Therefore, we can safely say that WoW is not what it used to be, this can also be seen from the number of guilds, number of PvE being done and overall item postings.
But it's still HUGE, for any product, even more so for such an old one.
* All of this is before taxes.
As known, Overwatch has sold 30 million copies, at a median of $47 (due to a sure big number of people paying the $60 for the game and most paying $40, a fair assumptions), that's $1.41 billion in OW sales, just the copies of the game. Then perhaps we could add in a bit of cosmetics, which we'll throw in at about $100-150m (this can be wrong, frankly, no idea, but I think it's fair to assume this sum.), for a grand total of about $1.6billion, which leaves us with...
WoW is probably sitting at around [edited]4 million subscribers, that would net the company between $600-700m based on their revenues from 2015 and their statement of WoD not being that much lower than Legion, assuming they mean 8 months into WoD vs. 8 months into Legion. Assuming 4.5 million bought the game, at about $50, that's $200m, which gets us to a grand of about $1-1.1 billion, for a total of about $2.4-5 billion, which is not too far away from our goal.
While I did follow the statement of Blizz for Legion being a bit ahead of WoD, I didn't take it as a full truth, since we don't really know.
You're welcome.
Sources:
http://www.payscale.com/research/US/...ainment/Salary
http://files.shareholder.com/downloa...TVI_Slides.pdf
https://www.polygon.com/2017/2/9/145...arnings-record - They are using the 2016 shareholder report, from
http://investor.activision.com/ - wikipedia, as well as others take their data from here and make it digestible for readers.
https://finance.yahoo.com/quote/atvi?ltr=1