Does Super Mario Brothers really need a special hat to prove that you're capable of beating the game without dying once ?
Most of Ghostcrawler's Game Design commentary applies to the very limited marketplace of MMO's... and it's open to argument whether it really applies to all of that genre.
Even flipping through the Blizzard games roster, most of them are pretty lacking in the "prestigious snowflake rewards" for the top 0.01% of players, but are surviving quite well.