I work in a sales department for a mobile network and it's really amusing to see just how many people decide they want to stick with iPhones. Some of the reasons I hear most commonly are;
- My email is set up with it
- All my photos are saved on it
- I want a phone with a good camera
- I use <insert random app> a lot
- It links with my iPad (which isn't strictly true)
The company I work for recently released a phone with specs that are on par with the iPhone 7 Plus but running Android. It's even got a card slot to bring storage up to be higher than the iPhone 7 Plus.
For our customers, we can get them that phone at prices of less than £20 per month with a 16GB plan with no upfront cost, yet many of them would rather pay £45+ per month for an iPhone 7 with an upfront cost that's probably in the region of £70+ (yeah, the regular iPhone 7, not the plus version). They'd even rather pay £35 per month for an iPhone SE 32GB because "they heard Apple are good" or "I find the iPhones easy to use", apparently completely oblivious to how easy Android is to use.
They don't understand that their applications for contracts with cheaper phones are more likely to succeed (from a financial standpoint and that contracts like these are a form of finance and credit).
I've had customers even say "I want a phone with a good camera", so I suggest handsets by big names like Huawei or Sony (20MP+ on some models), which we can give them for less than £20 a month with that same 16GB plan, and they still come out with lines like "I heard the iPhone has a good camera though".
Have you tried convincing an Apple fanatic that there's other devices out there that are even better and still cheaper? It's hard work. Real hard work. They've got this idea in their mind that Apple is all there is, and that every other company in the world is inferior. I've even explained to some customers that the screens in iPhones are made by LG, the RAM chips and flash storage by Samsung, and the chassis by Foxconn. I'm not saying other companies don't do the same, but that's entirely the point - barring a few exceptions, there's almost no companies charging anywhere near the same price as Apple for their devices. The response was along the lines of "Yeah, but I don't think those companies make very good phones" followed by "That's like saying that because Mcdonalds make fries, that the people that supply the potatoes make great fries as well". My inner voice was screaming "Without those, you wouldn't have your f*cking fries at all!" but I could only respond with a more polite "I understand what you're saying, but it's not quite like that". Suffice to say they decided not to buy any phone from me.
It's not the fault of the customer though, but the 'fault' of the marketing at Apple. They've given this image of perfection to their products that they aren't actually able to live up to. Their devices are less water-resistant than some competitors, their software updates have been known to be completely unavailable to some devices not for any technical reason other than storage space, and replacing a broken iPhone screen is one of the most costly things someone can do.
The pricing of iPhones is extortionate and customers don't understand how much it actually costs to supply them compared to other devices which are much cheaper to handle and stock. It may be a supply-demand thing, but they can't act like the victims at all. They got themselves into this 'mess', and are being outdone by many other companies in terms of device power and quality. Even no-name brands on Gearbest are producing some fantastic devices at less than $200 USD.