Originally Posted by
Tziva
As much as people find censorship repugnant, this policy is 100% about advertiser confidence which is vital for creators being able to make content in the first place. I think most channels would probably rather be forced to avoid extremely controversial/offensive topics than to not be able to have a voice at all.
If advertisers don't feel comfortable with their brands being shown on YouTube because they can't be sure their ads will be matched with videos reflecting their company ideals and worldview, they won't buy ad time.. If they don't advertise, not only can creators no longer profit from YouTube, but YouTube as a platform would cease to exist because it wouldn't be able to fund the enormous amount of storage and bandwidth the site requires.
People who think this is some kind of "social justice" thing or political ideology are grossly misunderstanding how the advertising world works. This is completely a reaction to the situation in April where a ton of major companies pulled out of advertising on YouTube because their ads were being shown on content they found misaligned with their brand ideals or outright inappropriate. For many creators, revenue dropped over 50% when this happened. Creator profit is a percentage of YouTube profit so it's reasonable to conclude that YouTube itself as a whole had a very similar drop in revenue. YouTube tried to react quickly and threw out a bunch of new policies that were hasty, poorly communicated and shoddily implemented, and they've spend the last few months readjusting and reaffirming all that to find the balance being what makes brands and creators happy.
/works on YT
//but not for YT