I wouldn't say do away with factions, but on non-pvp servers we should be able to communicate, group, guild and such together. Just keep faction npcs hostile to the other faction so we can't go in each others towns and cities like now. Big part of EQ2 is the whole Freeport(evil) vs Qeynos(good) thing yet on non-pvp servers everyone can play together. I love that so much, everyone should be able to play whatever they want and still be able to play with their friends.